The attack Saturday in Tucson, Arizona that critically injured Congresswoman Gabrielle Giffords, killed a federal judge, a nine-year-old girl and six other innocent bystanders marks a new and painful moment in our country’s history. As information continues to unfold about the … [Read more...] about Tucson, Arizona: When Words Kill
I happened upon a fun and funny online concept brought to you by the smart and clever people at Coca Cola. The entire MyCoke site is filled with some great marketing ideas, but the one that caught my eye is its Coca Cola Smile-izer interactive experience. If you click on one … [Read more...] about Coca Cola Bubbles Up an Idea
If you have not taken a hard look at the messages you have been sending your most valued donors over the past six to twelve months, go grab a few samples, sit down with them and put yourself in the shoes of your donor. Read the messages one at a time (in the sequence they were … [Read more...] about Is Your Message as Limp as a Day-Old Latke?
In my experience, nonprofit fundraisers seeking to secure a repeat or increased gift from a donor - especially one who made a first and/or modest gift - too often jump to the conclusion that if a donor gave to (fill in your cause or special campaign here) they are likely to … [Read more...] about Just Because I Ordered Tuna Salad For Lunch Today Does Not Mean That’s All I Eat
Believe it or not, I still hear lots of skepticism about the value of social media from people who just don't see how time spent engaging on Facebook, YouTube or Twitter translates into results. Never mind that the world now spends over 110 billion minutes on social networks … [Read more...] about Selling the Not-Always Apparent Benefits of Social Media