Times have changed. The new donors of today and the donors of tomorrow are far different than the donors many nonprofits have become accustomed to. These up and coming donors are tech savvy. They grew up with video games and the World Wide Web. They are comfortable completing entire conversations and interactions via e-mail or text message. They instant message and talk on their mobile phone while browsing the Internet and reading up on … [Read more...] about High Tech High Touch
As a follow-up to yesterday's post, The Wired Wealthy, we bring you this guest post by Katya Andresen, who summarizes the key points of this new survey and study. Why You Need the Wired Wealthy The economic news is sobering. Foundations are cutting back on grants as their endowments shrink. Corporations are reducing philanthrophic programs. What’s a fundraiser to do? One of my all-too-predictable answers, of course, is to look for new … [Read more...] about Getting To The Point
(eJP note: this letter was received yesterday, after Shabbat began here in Israel; it is posted in full. Shavuah tov to all) Dear Friends, Articles appeared in today's press concerning a proposed plan to close the Aliyah Department. We would like to emphasize that the Aliyah Department will not be closed. The Department's mission, which is no less relevant and important today as it was in the past, and perhaps even more so today, will … [Read more...] about JAFI Response
Hag Purim Sameach … [Read more...] about Are Your Hamantaschen Ready To Go?
Treat your e-mail subscribers with respect and protect your organization’s reputation through consistent database policies. Optimize one of your best resources. "Email marketers' most valued asset is the mailing list, but few take the necessary steps to protect it. Here are common vulnerabilities to avoid. What's your greatest email marketing asset? It isn't your list software, creative designs or even your budget. None of those really … [Read more...] about Maintaining Your E-Mail List