Digital marketing agency dotMailer has analyzed the websites of 15 major U.K. charities and found that, while many follow best practice in terms of design and content, most fail to capitalize on the opportunities of building a loyal online visitor base. As a result, dotMailer says that the charities "are failing to put their website at the center of a wider digital marketing strategy and neglecting donor contact and up sell opportunities". The … [Read more...] about Charity Websites Lack Good Donor Engagement
Dr. Paul Light writing in The Non Profit Quarterly: During these troubled times, what lies in store for the nonprofit sector, and what do we need to do about it? Along with every family in America, the nonprofit sector is wondering about its future. Will we miraculously survive as we largely do today? Will we starve our organizations to the core or emerge from the current economic calamity mostly intact? Will we fight the prevailing downturn … [Read more...] about What Does the Future Hold
Online tools help nonprofits acquire, cultivate and renew donors with minimal ongoing cost. An online presence delivers immediate assistance. It extends your reach globally. It automates personalization of information and collects data for intelligence, testing and reporting. It provides critical internal efficiencies. It's easier to manager than ever, even without technical knowledge. Direct mail and telemarketing are growing less … [Read more...] about The ROI of Online Giving
Donors are trimming back spending and choosing more carefully on what they use their hard-earned dollars for. This trickles down to non-profit organizations, requiring them to focus more on the donor than normal, and streamline overall operations. According to Robin Fisk, senior executive at Alexandria, Va.-based Advanced Solutions International, one area nonprofits can look at to accomplish these goals is technology. Use your Web site to … [Read more...] about Using Technology to Thrive
As the alleged Madoff Ponzi scheme has errupted across the financial world, one other name has been receiving almost as much press as Madoff. J. Ezra Merkin. Outside the circles he traveled, both in New York and as Chairman of auto financing giant GMAC, many did not even know his name. That has all changed. And at this point, it seems a strong likelihood, the legal system will make the final judgement on where Merkin fits in, what he knew and … [Read more...] about Who is J.Ezra Merkin?