According to a recent article in The Chronicle of Philanthropy... As nonprofit groups increasingly compete with business and government employers to attract young workers, many people in their 20s and 30s are pressing charities to improve salaries, offer greater opportunities for career development, and do more to promote the diversity of their work forces. In follow-up conversation to a survey of 1,650 released by the Young Nonprofit … [Read more...] about Seeking Ways to Keep Young Workers
The Internet may not have turned out to be everything charities (and the rest of the world) thought it would be 10 years ago. However, Harry Lynch, CFRE, chief executive officer of Sanky Communications in New York, reminds fundraisers that they shouldn’t forget what the Internet has become—especially for groups most likely to give. "Back in ancient times—say around 1998—we all knew that the Internet was going to take over the world. Remember … [Read more...] about Online Fundraising In 2008: Can We Blink Yet?
Or, do all organizations with a blog need a policy? How do you determine when a nonprofit blogging policy is needed? How do organizations create policies? Here's a story from behind the firewall of a large nonprofit organization - the names and particulars have been changed - but here's how the blogging process unfolded: As the organization's blogger, I facilitated creating the policy. There was/is a lot of fear about encouraging the use … [Read more...] about Do You Have a Blog Policy?
Which of these situations are all too familiar? 1) People call your organization asking for assistance with issues you don't focus on, because they confuse your nonprofit with another nonprofit. 2) You don’t have an “elevator speech” because it’s just too hard to explain what it is you do in 30 seconds. 3) You have trouble finding your own organization’s table at a community festival, because your banner and materials look just like … [Read more...] about Branding 101
The signs of an economic downturn continue as a new study shows that donations made in response to direct-marketing appeals are growing at a considerably slower rate than in past years, according to a new study reported on by The Chronicle of Philanthropy. Direct-Marketing Appeals Produced Sluggish Results Last Year By Elizabeth Schwinn "The signs of an economic downturn continue as a new study shows that donations made in response to … [Read more...] about Economy’s Impact on Solicitations