Social media strategy and practice is so much richer when ideas are shared and commented upon. Beth Kanter famously sets up wikis to share and gather knowledge for almost all of her projects, and uses her official Facebook Page to source ideas and get feedback. Linkedin groups … [Read more...] about Why You Can’t Think About Social Media In A Vacuum
Last week, I received an absolutely incredible press release; a vivid, kinetic preview of an event, the ROI Summit, entitled “The Future is Here.” The ROI social media press release (SMPR) included photos, a twitter pitch, recent news, online resource links, featured Summit par … [Read more...] about What Makes A Killer Social Media Press Release?
A recent Reuter’s article: Top Ten Trends in Sustainable Business, focuses on the best trends in “green business,” I’m struck by how many of the points are applicable to sustainable social media. Here are my top trends in sustainable social media (hat tip to Reuters): 1. A deep … [Read more...] about 10 Trends in Sustainable Social Media
So many more organizations and people are engaged in social media today than they were a year ago. What that means is that so many more people are talking about your company, your competitors, your employees and your brands today than they were a year ago. At least, that’s the p … [Read more...] about Listening Posts: The Six Free Listening Tools You Cannot Do Without
Social media is FUN. You get to make new friends. And pass along really interesting information. You get to ask others to help you change the world and support your cause. You meet all sorts of wonderful, generous people. But what are you really doing? You are creating gathering … [Read more...] about Don’t Start What You Can’t Maintain: The Back Side of Social Media