If you still believe social media is about sharing what your nonprofit is doing, you’re wrong. By Debra Askanase Yes, it’s true. When your organization produces content that really engages on social media, the social media gods will reward you. It’s not just one social channel. Every major social media platform is aggregating, selecting and serving customized content based on user prior preferences. What’s that mean for nonprofit social … [Read more...] about New Social Media Algorithms: Nonprofit Engagement Required
Informing Ourselves: The 2014 Social Media Marketing Report
I love benchmarks - it guides our industry and those of us working in it. A good set of benchmarking data informs future social media marketing decisions and helps us to rethink others. Social Media Examiner recently released the 2014 Social Media Marketing Report detailing how 3,025 business marketing professionals conduct social media marketing activities. The report reveals what platforms marketers are using, how much time they are spending on … [Read more...] about Informing Ourselves: The 2014 Social Media Marketing Report
2013: The Year Nonprofit Social Media Grew Up
This is the month when we all reflect upon 2013, and I am no holdout. Thinking about what I repeatedly encountered as a digital engagement strategy consultant, I realized that this was big story: 2013 was the year that social media grew up. 2013 was the year that communications and social media finally melded into one, social became visual, results were measured, and organizational culture began to shift in order to absorb these changes. Not … [Read more...] about 2013: The Year Nonprofit Social Media Grew Up
Creating “Real Life” Communities with Digital Media: An Interview with NEXT
NEXT: A Division of Birthright Israel Foundation thoughtfully focuses its social media efforts on supporting and creating community. Even more than that, they want to use social media to connect Jews to create “in real life” community. When Joelle Berman, Communications Manager of NEXT, told me about the newest iteration of their Jewish High Holidays Initiative (and interactive map), I was instantly excited by the online-to-offline action … [Read more...] about Creating “Real Life” Communities with Digital Media: An Interview with NEXT
Empowering Everyone To Be A Network-Weaver
What if everyone who works at an organization, or cares deeply about an organization acted as a network weaver? How would that change the way that organizations communicate? How would that change how and the extent to which organizations raise funds online? That was just the conversation that I had in mind when my colleague Scott Remington and I presented a working session at the Jewish Federation Young Leadership Conference. We had one primary … [Read more...] about Empowering Everyone To Be A Network-Weaver
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