from The Chronicle of Philanthropy:
Nonprofits May Soon Say Goodbye to .org
The use of .org at the end of a Web site’s address has long been the accepted online shorthand to identify sites that are operated by nonprofits.
But now the key organization that manages nonprofit addresses wants charities to adopt the suffix .ngo. It also wants to implement a process that vets organizations to ensure that anybody with the .ngo address is a legitimate nonprofit, saying that now it’s too easy to commit fraud using a .org address.
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BUT WAIT
Before we do this- can’t we PLEASE find another name for ‘nonprofit’??
Its so destructive and self defeating, in terms of salaries, expectations, status, prestige!
‘lotsofprofit’ ‘lifeprofit’ ‘socialventure’ something that is a positive and not a negative?!
Anyone??
Thank you Shoshan, I agree. My colleague Hildy Gottleib coined the term “community benefit organization” which is what I use.
I have long been interested in this issue of what to call the sector. In a blog post responding to a previous eJPhil piece on this topic, I ask: what’s wrong with the word “charity”? Details: http://www.bjpa.org/blog/index.cfm/2011/9/14/Naming-Nonprofits