from GuideStar:

Are There Easy Ways to Reduce Donor Attrition Rates?

Today, losing donors has special urgency because more and more organizations are struggling to acquire new donors. Response rates are down exactly at a time when paper and postage costs keep climbing.

Your organization may also be facing sharp drops in giving from major donors who have taken a beating in the stock market. Every donor you lose – no matter at what giving level – creates more financial instability for your organization.

Put positively, increasing the loyalty of your donors produces huge benefits.

The longer a donor keeps giving to you, the more likely it is that you will receive a major gift—often because that individual receives a windfall (or his or her children finish college). Those donors who stay with you year after year are also more likely to leave a charitable bequest to your organization.

So, what can you do to achieve this state of bliss? (click the title for 10 suggestions)