A Picture’s Worth 1,000 Words

from Big Duck:

A picture’s worth 1,000 words: information graphics for nonprofits

Most nonprofits understand the importance of written communication. Mission statements, fundraising appeals, and grant proposals are just a few ways organizations use words to make their case. But communicating information graphically can be another powerful tool for nonprofits.

Good infographics can illustrate ideas that might take pages to explain in writing. They function as a visual shorthand, clarifying relationships with a degree of immediacy and impact text just can’t offer. Effective graphics can be created for many types of information, but they are best suited for showing comparisons, structures, and processes.