December is the time of the secular year where we look backward and forward – making best-of lists and summarizing our prognostications for the future. While many faiths join together for revelries related to the secular new year, for Jews it is also the season to recall the value of perseverance and faith in collective Jewish endeavors, as well as the unexpected miracles that we encounter along the way. So in the spirit of the new year but nevertheless inspired by how one ancient prediction regarding a small vessel of oil gave rise to the miraculous tale of eight nights of luminescence, here are eight predictions for the coming twelve months of 2010:
1. The new “I” word is… Imagination. If 2009 was the year when the newness of Jewish innovation became more widely discussed (or perhaps, debated) as a substantial aspect of Jewish communal development, it was also the year where innovation as a term became, well, old news. Yes, there are important discussions to be had about the role of entrepreneurs and ‘in-treprenuers’ in the world of Jewish organizations, but innovation alone cannot change communities. Imagination, however, can create new ways for communities to collectively view their futures without getting bogged down in semantics. I predict that in 2010 we will find more and more local communities leveraging the imagination of their members out of both necessity and desire, and that as we give our communities permission to imagine, we will create futures burning even brighter than we can anticipate.
2. The Overseas Case Goes into Overdrive. For people who expect to only hear about the budget challenges facing primary overseas partners of US philanthropy – the Jewish Agency for Israel and the American Jewish Joint Distribution Committee, my prediction is that while people might hear some of what they expect, they will also hear the unexpected. Both organizations are in the midst of engaging new generations of leadership and deploying new tactics to engage supporters. JAFI’s Global Leaders Forum, impactful foray into tweeting, and re-energizing initiatives like the new Jewish Peoplehood Hub created in partnership with the Nadav Fund and UJA-Federation of New York give reason for great optimism for the future of JAFI. Similarly anticipate great ideas being implemented by JDC’s nextgen professional leadership in 2010, continuing that organization’s vital role in helping Jews worldwide in new and impactful ways.
3. The Educational Affordability Crisis. The past eighteen months have given those who care about Jewish education a great amount of concern, and for good reason. Enrollment has declined as parents who were already struggling to meet high tuition costs decided to opt-out all together in the wake of the Great Recession; and unfortunately statistics tell us that families drop out, the generally don’t come back. Even though organizations like PEJE have already been proactively convening discussions on the issue of the changing economy, I predict in 2010 we will be forced to squarely face one of the greatest and most urgent challenges of contemporary Jewish life – making a high quality Jewish day school education affordable to every Jewish family who wants to provide that education to their children. It is time for bolder local and national solutions, and I believe 2010 is when our realization of the crisis will inspire great solutions.
4. Jewish media continues to transform… for the better. In addition to the ancient content of our heritage, there is great new Jewish content emerging, from sites about arts, culture and education (Tablet Magazine and MyJewishlearing.com), to thought-provoking online journals and magazines (such as Sh’ma and Lilith) and of course philanthropic resources such as eJewish Philanthropy. While different in content, all of these resources and countless others have the potential to continue to transform national and local Jewish dialogue. I predict that in 2010 as we see more and more local Jewish newspaper come under financial pressure we will see a substantial migration of eyeballs to online media and resources. Moreover, we will find that those resources rise to meet the challenge of delivering high-quality content. 2010 will a defining year for online Jewish media, and you will read all about those transformative changes… online.
5. J Street, AIPAC and AJC: Separate, but Civil. Some predictions are more aspirational than others, and perhaps this is one of those predictions. But I believe that in 2010 the Iranian crisis will force J Street, AIPAC, AJC, and others to recognize that even with their differences, their coordination on some issues will be important to strengthening an securing the US-Israel relationship for the challenging days ahead. I predict (hope?) we will see high level leadership and dialogue that builds bridges in relationships and influence to achieve results. To do so however, J Street needs to continue to mature as an organization and AIPAC and AJC will need to recognize that their big tents may need to get a bit bigger. 2010 is not the year for deepening division among advocates for Israel; it must be a year for closing those divides as much as possible.
6. Microfundraising goes… big. The patterns of how people contribute online will change more in 2010 than the past several years combined. As more and more local organizations provide opportunity for online giving, donor designation and project funding, more and more donors will choose to make their charitable contributions in more specific ways. In addition, organizations like JGooders will enable local initiatives to have more direct pathways to global donors. I predict what once was a concierge service for wealthy donors with philanthropic funds will become the conventional wisdom in 2010, leveraging technology to make that wisdom reality.
7. Emphasis on Outcomes. Given the new focus on microfundraisng, organizations will need to be more focused on measuring and communicating results. While many larger organizations have already invested heavily in outcome measurement strategies, there will be a real push in 2010 for all non-profit organizations to become outcome-focused by understanding the taxonomy of their outcomes. As resources stay scarce, results will be the key differentiators. Those organizations that can demonstrate their effectiveness quantitatively will have the edge. Expect to see more and more organizations retooling themselves both with board resources and technology to enable them to get that edge… and ultimately get those elusive dollars.
8. There will be magic in the Magic Kingdom. Even though the 2009 General Assembly just recently concluded, I predict that the 2010 General Assembly of Jewish Federations of North America (to be held in Orlando) will truly be one of the most significant gatherings of American Jewry in the past 20 years. With new leadership now in place and new energy percolating across the system, I predict that GA10 will bring together more people in more collaborative discussions than ever before, and that before, during and after the GA people will recognize the impact that that conference will have on the next 20 years of Jewish life. A successful GA will also cap a year where a reenergized Federation system emerges as a renewed force in modernizing Jewish philanthropy… and that is no Mickey Mouse prediction.
So there you have it – eight predictions for the next twelve months. While some of those predictions may very well require miracles, I think that we will find 2010 is a year that exceeds our expectations. And just like the shamash is the service candle for each of the other candles in the chanukiyah, in 2010 each of us will have the responsibility to be the shamash in lighting our own predictions and aspirations for the days ahead. Let us be those shamashes together, and may 2010 be even brighter than we imagine. Chanukah Sameach!
Seth A. Cohen, Esq. is an Atlanta-based attorney, activist and author on topics of Jewish communal life and innovation. Seth is an alumnus of the Wexner Heritage Program, Vice Chair and past Allocations Chair of the Jewish Federation of Greater Atlanta, member of the board of Joshua Venture Group and First Vice President of Jewish Family & Career Services in Atlanta. Seth regularly shares his thoughts on where we are going as a Jewish community on his blog, Boundless Drama of Creation, and is a regular contributor to eJewish Philanthropy. Seth can be contacted directly at seth.cohen [at] agg.com.