By Bradley Caro Cook, Ed.D. A continuation of a series on Growth Hacking for Jewish Engagement Sometimes, I’m told that the terms I use are unfamiliar. So before proceeding, allow me to define influencers and viral marketing. Influencer: A person or group that has the ability to influence the behavior or opinions of others. This is the individual whose effect on a purchase decision is in some way significant or authoritative (Merriam … [Read more...] about They are Your Champions: Growth Hacking for Influencers: Applied Jewish Wisdom from Hanukkah
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Increasing Lay Leaders, Donor Prospects, and Israel Trip Participants
Applied Jewish Wisdom From Sukkot
By Bradley Caro Cook, Ed.D.
This is the second article in a series on growth hacking for Jewish engagement. As a gritty Jewish social entrepreneur who has grown micro-communities in nine cities, I will provide you with practical, grassroots, and research-based techniques to amplify your Jewish engagement. These techniques can be applied … [Read more...] about Adventures in Growth Hacking:
Who’s in Your “Sukkah”?
Applied Jewish Wisdom from Sukkot
By Bradley Caro Cook, Ed.D.
Many Jewish organizations, both innovative and legacy, express difficulty recruiting new lay leaders who are outside of their current circles of engagement or those that follow the natural progression of Jewish pathways. Many organizations wish to engage a new crop of lay leaders who have mid to no Jewish background and low to no current engagement, but they lack the resources and … [Read more...] about Want to Exponentially Increase your New Lay Leader Engagement?
Try Grass Roots Growth Hacking
By Bradley Caro Cook, Ed.D. Background Two years ago, after uploading an album from what I considered a successful Career Up Now pilot at the intersection of Real Estate/Finance and Jewish wisdom, I received pushback on my Facebook wall from my colleague Sheila Katz that struck me hard. It was along the lines of, “your program looks great! Where are the women?” As a startup entrepreneur, focused on creating meaningful Jewish learning … [Read more...] about A Man’s Journey to Ensuring Gender Equity and Balance: #StartWithWomen
By Bradley Caro Cook, Ed.D. Introduction Rabbi Hillel instructs us not to separate from the community (Pirke Avot, 2:4). This is often interpreted as an individual or small faction not seperating from the community at large. Yet, I’d like to provide an alternative interpretation. Rather than separating from the overall community, we as a community separate ourselves from within. Then we ask ourselves, “Why are we so divided?” Research … [Read more...] about The Jewish People are Divided … Here’s How To Fix It: Terrarium Design