With increasing frequency, nonprofit CEOs ask me what skills they should look for in hiring a marketing and communications (MarCom) professional today. CEOs understand that while certain skills and experience are a constant, the advent of the technology revolution requires … [Read more...] about The Top Ten Skills You Want in Your MarCom Professional Now
Archives for March 2010
by Robert I. Evans and Avrum D. Lapin The Jewish and non-Jewish media have offered various opinions and news reports about non-profits and their financial behaviors. After reading “Raising The Bar”, a provocative editorial in New York’s Jewish Week recently and a highlighted po … [Read more...] about Transparency: An Enduring Component of the Non-Profit World
What are not-for-profit organizations doing - or not doing - in the face of declining revenues, growing governance and disclosure expectations, and closer scrutiny from regulators and donors? Each year since 2003, Grant Thornton’s National Board Governance Survey for N … [Read more...] about Nonprofit Organizations Under the Microscope
If nonprofits found a silver lining behind the Haiti catastrophe, it was learning how fast a mobile campaign can raise a lot of money in a hurry. Jim Manis, chairman and CEO of the Mobile Giving Foundation in Bellevue, Wash, suggests that it takes about two weeks to create a … [Read more...] about Five Steps to Creating a Mobile Campaign
from Giving in a digital world: Social Media is not killing Email - so what’s your next excuse for not using Email as well as you could? Each time we see a significant evolution in the way consumers communicate there is always a temptation to jump to the conclusion that the … [Read more...] about Email: RIP or Not?