Web Triggers Direct Mail Response
Benchmarking data show huge increases from three years ago
Across virtually every demographic — age, gender, race, income, education and household size — more people are heading for the Internet before they make a charitable donation. And if you still think seniors are channel surfing for repeats of “Murder, She Wrote” instead of surfing the Web, you’d be wrong.
The survey results show a trend that “we’re seeing pretty clearly, more people are online, more people are doing research online, checking out charities they support or are thinking about supporting,” said Nick Allen, CEO of Donordigital, a San Francisco-based online fundraising firm.
Read the complete NonProfit Times article here.
Does your website make your direct mail prospect more or less likely to give?