We Need Stories to Understand Ourselves

from Katya’s Non-Profit Marketing Blog:

Without our stories, we are lost – and we are forgotten

It’s not a newsflash that we are forgotten without stories. As I’ve said many times, a good story is the one thing that sticks with an audience. It is guaranteed to be remembered and to motivate supporters. That’s not as true with any other form of information. Unfortunately, we continue to struggle mightly in our sector to tell good stories. Most nonprofits don’t have a single story on their home page. Appeals tend to feature a litany of statistics rather than a human story that grips a supporter’s attention.

Why?