The Web Impacts Your Entire Organization
February 5, 2008 by Dan Brown
Filed under Best Practice, Using Technology Wisely
Despite what some of our professionals and board members may prefer not to admit, the Internet is here to stay. After a full decade of public use, the web has become an integrated part of every business and every non-profit. Even if you are ignoring your organizations’ web presence, others are not. You may be losing donations to a competing group because they are (more) actively using the Internet. Or you are losing out because potential donors, volunteers, board members, or funders are evaluating your non-profit based on your web presence, or lack thereof.
Just some of the ways the web impacts your every day ability to fulfill your mission:
- Educating the public
- Enhancing your organization’s reputation among the press, civic leaders, foundations and corporations
- The attraction and cultivation of donors, especially younger donors (duh…)
- The development of monthly donors, major donors, and planned giving donors
- Delivery of services to your constituents
- Increasing and supporting your volunteer base
How does your non-profit stack up; are you using the web effectively?
