The ROI of Online Giving

• Online tools help nonprofits acquire, cultivate and renew donors with minimal ongoing cost.
• An online presence delivers immediate assistance.
• It extends your reach globally.
• It automates personalization of information and collects data for intelligence, testing and reporting.
• It provides critical internal efficiencies.
• It’s easier to manager than ever, even without technical knowledge.
• Direct mail and telemarketing are growing less effective and more costly.
• It is eco-friendly.
• It is convenient and data-driven.
• It provides one unified brand: many voices to many people.
• Online donors cross all age segments.

tip to Erin Presseau and Nick Soggu of Silvertech, an agency specializing in online marketing and technology