Times have changed. The new donors of today and the donors of tomorrow are far different than the donors many nonprofits have become accustomed to. These up and coming donors are tech savvy. They grew up with video games and the World Wide Web. They are comfortable completing entire conversations and interactions via e-mail or text message. They instant message and talk on their mobile phone while browsing the Internet and reading up on the latest news. According to Darryl Gordon, a vice president at Kintera in San Diego, this is a lifestyle not imagined or experienced by the typical ...

As a follow-up to yesterday's post, The Wired Wealthy, we bring you this guest post by Katya Andresen, who summarizes the key points of this new survey and study.

Why You Need the Wired Wealthy

The economic news is sobering. Foundations are cutting back on grants as their endowments shrink. Corporations are reducing philanthrophic programs. What’s a fundraiser to do? One of my all-too-predictable answers, of course, is to look for new audiences online. That won’t surprise you - urging nonprofits to get online is part of my job and my belief system. There are younger, generous people online that you probably aren’t reaching in your other outreach. A typical online ...

Affluent people are increasingly likely to use the Internet to make their charitable donations, according to results of a study released today. But charities are also turning off some of their biggest donors — people who give $1,000 or more. Some charities send too many messages to donors who say they don’t want them, while others don’t take advantage of the interest many donors express in expanding their online interaction with nonprofit organizations. Two key findings:

• Four out of five donors said they had made a charitable gift online, and a little more than half, 51 percent, said they prefer to use the Internet for their donations. Some 46 percent said that they expect to make a greater percentage of their charitable ...
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  Tags: web 2.0

Billed as a "a one-stop shop for tools to help advance your organization's mission in a smart, cost-efficient way," the newly launched Google for Non-Profits portal offers quick links to the most commonly used tools in the Google suite of services. It also highlights some cost-saving benefits that are available only to nonprofits. This site features ideas and tutorials for how you can use Google tools to promote your work, raise money and operate more efficiently. And to get inspired, you'll also find examples of innovative ...

Treat your e-mail subscribers with respect and protect your organization’s reputation through consistent database policies. Optimize one of your best resources. "Email marketers' most valued asset is the mailing list, but few take the necessary steps to protect it. Here are common vulnerabilities to avoid. What's your greatest email marketing asset? It isn't your list software, creative designs or even your budget. None of those really matter if you don't have a healthy, vibrant and engaged mailing list. Without your subscribers, whom I will assume have all opted in to receive your mailings, you have no marketing program, or at least not one that recovers its costs and adds value to your company. So, what are you doing to ...

In an about face and under pressure, facebook has given in and allowed users in communities such as Maale Adumim and Ariel to list themselves as living in Israel and not Palestine! According to a story just posted by Reuter's... "Complaints by Jewish settlers angry at Facebook for listing them as residents of "Palestine" prompted the popular social networking Web site to allow users to switch themselves back to Israel. Facebook users living in Maale Adumim, Ariel and other large Jewish settlements in the occupied West Bank protested when the site automatically listed their hometowns as being in "Palestine." A group of settlers accused the California-based company of having a political agenda." continue reading here

LOG ON TO THE BIGGEST EVER SOLIDARITY RALLY FOR ISRAEL Participate without leaving home This Thursday, March 20th, the eve of Purim, help us make history in solidarity with Israel. Show up no matter where you are. Together4Israel.org, along with many worldwide partners, is putting together the largest ever online rally in support of those living under fire in Israel. To attend all you need to do is go to www.together4israel.org to watch a live broadcast of solidarity rallies from around the world.

Thursday, March 20, 2008 11:00 pm Israel Time

9 p.m. GMT / 5 p.m. EDT / 4 p.m. CDT / 3 p.m. MDT / 2 p.m. PDT

Stretching across 7 continents and featuring as speakers Alan Dershowitz, Natan ...

As a small country with limited natural resources, Israel depends on its most important natural resource -- her people. Her achievements are uniquely her own, a mixture of high idealism, ingenuity and self-reliance. In almost 60 short years, Israel has accomplished what many nations haven't been able to do in centuries. Israel's one natural resource is its brainpower; with a driving demand for survival and success against all odds, Israel developed an energetic and ambitious society. Shabbat Shalom from Jerusalem. [youtube]http://www.youtube.com/watch?v=CeVvMJdvEX8&feature=related[/youtube]

Launching this Motzei Shabbat here in Jerusalem, another great new project birthed from the cutting edge Creative Zionism incubator. HyperSemitic, a Jewish edu-tainment company that fuses the ancient and modern Jewish experience for young Jewish audiences. Set to hip-hop, world music and heavy beats, their performances will excite Jewish youth through the creative expression of ancient text and modern music. Their debut music video “Haman Song” is a a collaboration of 5 PICZ fellows and members. Be sure to also check out, Kid Tested, Rabbi Approved. BTW, Matt's first Bible Raps CD is in production! [youtube]http://www.youtube.com/watch?v=-vTLxpz9HKs[/youtube]

From the Blog World...

“Online media rooms, and journalists’ expectations of them, have evolved. Many nonprofit organizations now feature ‘virtual press kits,’ but an effective online press room is more than just a media kit.

Your online press room should provide what you used to include in your hard-copy press kit, and then some. Here are the top ten must-haves:

• The absolute latest news
• Downloadable photos and graphics to accompany stories
• ...
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  Tags: social networking, web 2.0