Taglit Birthright Israel’s latest YouTube video is a fun-filled romp across the country in celebration of Israel’s 60th anniversary on May 8th. Starring Tasha and Dishka, two Israelis from Ramle and early YouTube sensations with their Hey! clip (22 million views!), these two lip synch to the Carsitters “All Eyes on Me” as they make their way across Israel. The lead singer of the Carsitters is none other than Noa Margalit who I met at last year’s ROI120 Summit and this video was produced by Leah Stern, another ROI2007 alum and, well, me. The point of the video was to show an image of a fun and vibrant Israel - said image being more ...

Google Israel - has a new initiative in honor of Israel's 60th birthday! They have decided to dedicate this year to "Our Children and Our Future Generations. " For more information and to join the campaign: Official Website: http://www.google. co.il/israelshel i Google Israel campaign Facebook group: http://www.facebook .com/group. php?gid=12838688 050

MRM Worldwide's digital strategist outlines three key considerations for keeping up with the new online consumer. by By Dr. Augustine Fou Web 2.0 has been described as "lots of video," "cool user interfaces that use javascript," "social networking," "word of mouth." Google, YouTube, MySpace, Facebook, etc. have been used as examples, as have countless other companies and terms, correctly or incorrectly. But what really is the essence of this new wave of websites rising from the ashes of the first web implosion? And what are the implications for advertising and marketing? Web 2.0 versus Web 1.0 Web 1.0 was about the tools which made getting information online easier -- HTML, website creation software, standards, internet connections, etc. This led to an explosion of ...

Yad Vashem, the Holocaust remembrance and education center in Jerusalem, has launched two YouTube channels in advance of today's Holocaust Remembrance Day. The channels, in English and Arabic, went live Tuesday. The English channel contains testimonies from Holocaust survivors, including archival footage, historians’ lectures on key issues related to the Holocaust, footage from visits to Yad Vashem, including those of President George W. Bush in January 2008, and Pope John Paul II in March 2000, as well as human interest stories, such as family reunions. The Arabic channel has testimonies and archival footage about the Holocaust, with Arabic subtitles. “We know that YouTube is one of the most popular websites today. This ...

New York, NY, May 1, 2008. Zeek, an online journal that has helped shape modern Jewish-American culture, today announced that it is joining forces with Jewcy.com, one of the web’s most innovative and rapidly-growing online communities. Beginning today, Zeek's online content will be published at www.jewcy.com/zeek. Zeek joins Jewcy as the first content partner in Jewcy’s initiative to create a publishing network of editorial sites serving the YoCo psychographic – young, culturally omnivorous Americans looking for meaning and community. "We are joining strength with strength," said Jo Ellen Green Kaiser, chief editor of Zeek and formerly the managing editor of Tikkun magazine. "We're a leader in Jewish intellectual, cultural, artistic, and spiritual ...

The American Red Cross spent $10. million to develop their web site; $2. million annually sustains it. While I do not know any organization in our communal world with an expenditure so large, I do suspect more than one are in the same ballpark as a percentage of their operating budgets. So, the question is, you've put all this time, effort and money into the site. Beta-tested new ideas; possibly even held focus groups. And you're still left with the nagging question,

will they come?

You can easily fall into a bottomless pit spending money to market your website. But, there are also many (and important) ways you should be building your brand for free.

...

A snapshot in history with rarely seen footage. [youtube]http://www.youtube.com/watch?v=K6gNYbKxu8k&NR=1[/youtube]

Provisional Government of Israel Official Gazette: Number 1; Tel Aviv, 5 Iyar 5708, 14.5.1948 Page 1

The Declaration of the Establishment of the State of Israel:

WE APPEAL to the Jewish people throughout the Diaspora to rally round the Jews of Eretz-Israel in the tasks of immigration and upbuilding and to stand by them in the great struggle for the realization of the age-old dream - the redemption of Israel. PLACING OUR TRUST IN THE "ROCK OF ISRAEL", WE AFFIX OUR SIGNATURES TO THIS PROCLAMATION AT THIS SESSION OF THE PROVISIONAL COUNCIL OF STATE, ON THE SOIL ...

[youtube]http://www.youtube.com/watch?v=fh7Qpr8GtCY&feature=related[/youtube]

Shabbat Shalom

Regular visitors to eJewish Philanthropy know we believe strongly in the use of social media / social networking within our non-profit world. There are many variations for an organization to choose from; no "one size fits all" approach. Hopefully, we are encouraging you to consider the various possibilities available and pointing you in some useful directions.

Perhaps just writing a blog on your organization's web site and monitoring comments is what will best for your non-profit. Certainly the "big" tool (and I can't stress this enough) is the use of video. The important thing, though, we hope you will keep in mind,

any ...

Facebook messaged the 4,600 fans of the FacebookPages Page with helpful hints on how to make your presence on Facebook go viral (by messaging all of your fans, for example). Check out some key strategies from the most successful businesses on Pages, including:

• Regularly adding engaging and useful content
• Letting fans participate in the conversation

To read about some winning strategies—along with the nuts of bolts of how to create and manage a Page—here's a link: Insider's Guide to Viral ...