By Josh Gold It’s a little embarrassing how long it’s taken me to sample my own product. I’m always telling clients that they need to make video a priority; I’m always, always hyping up the value of the investment. But when it came to making one for myself, I fell victim to the same stumbling blocks everyone always does: I was busy; I needed to get the time and money together; I had back-ups I could rely on in the meantime. It took a … [Read more...] about Finally Using my Own Product: A Personal Case Study
By Josh Gold Every professional setting is defined first and foremost by the people who work there. What kind of dynamic do they share? What kind of energy do they bring to the job, individually and as a group? You can have an interior designer administer to the feng shui of the furniture, and you can provide all the modern conveniences, but ultimately it’s the human element that decides whether you’ve created a congenial and productive … [Read more...] about Why you Should be using Video to Attract Top Talent
By Josh Gold I’m constantly amazed at how undervalued alumni relations are as a fundraising strategy. Some organizations completely overlook this fantastic asset, while others approach their alumni with half-hearted overtures and little to no planning. It seems to me that most nonprofits simply don’t realize what kind of opportunity is right there for the taking. Of all people, alumni are some of the most naturally inclined to become … [Read more...] about 7 Videos You’ve Got to Make for Your Alumni
By Josh Gold In the past, we’ve introduced the idea that marketing is a process that - at its best - uses every interaction to bring a prospect one step closer to committing to your cause. We recommend envisioning your relationship with your supporters as a funnel. At the outset, you’re aiming to raise awareness among a wider audience. Once you’ve cultivated initial interest, your communications get more and more targeted towards the … [Read more...] about What Videos do I Need for my Marketing Funnel?
By Josh Gold So you want to stand out, aye? When most people think about making a capital-v Video for their organization, they probably picture some sort of industry standard, a film in a neutral style that tells people who you are and what you do. These films are everywhere, from websites to social media to live presentations or meetings. After all, every organization needs to tell people what it’s all about. While it may not be unique … [Read more...] about How to Make your Video Stand Out