The Florence Melton Adult Mini-School has introduced an interesting new video highlighting what their program is all about - addressing the age-old questions Jews of all ages face on a daily basis and throughout their lives. About: As an organization that has been in existence for over 25 years, Melton is a brand representing a high-quality curriculum from Hebrew University and adult learning with a documented impact on the individual, the school and the broader Jewish community. That established brand has an updated face with a brand new curriculum teaching values for parents of young children, new schools opening in New Zealand and West Palm Beach, and a new video to reach a broader audience. … Continue Reading
G-dcast Presents the Ten Commandments
Join Naomi Less for a rockin trip through the Ten Commandments. She's brought the decalogue to life with the amusing exploits of some villagers and their mischievous ways. Created in honor of Shavuot, the holiday when the Jewish people commemorate receiving the Torah (Law) at Mount Sinai. More Torah cartoons at www.g-dcast.com … Continue Reading
Building Stronger Year-Long Camp Communities with Video
by Eytan Graubart Video can be an ideal tool for summer camps, those idyllic places that spring up in June bursting with energy and become ghost towns by the end of August. Videos preserve camp connections among our most important audiences long after the last bunk is shuttered. Even movement camps like Habonim Dror Camp Moshava, which offer year-round activities for our camper/members, have difficulty keeping the camp spirit alive among current campers - and their families - during the school year. There are the prospective campers and their parents who are making camp-choice decisions during the middle of winter without the ability to see the camp in operation. Finally, there are our far-flung alumni and supporters who have fond but flagging camp memories and who are dispersed around the … Continue Reading
Rethinking Online Video
from National Arts Marketing Project: Rethinking Online Video: Content Matters Six years after YouTube launched, many marketing professionals are still grappling with how to use online video. Social media experts promise a global audience of millions and the potential of viral marketing … it is all very enticing. Yet, many organizations that have eagerly posted videos have met with disappointment instead of Internet fame. Something isn’t working. Despite all the excitement about online video as a marketing tool, a key detail has been conspicuously absent from most discussion: substance and content. This situation is reminiscent of the early days of the Internet boom, when the medium overshadowed content, and organizations and businesses rushed to get online with little apparent thought … Continue Reading
Technology and Storytelling
Technology and Storytelling: Seeking Support With Multiple Channels by Richard McPherson The power of a good story is widely understood in philanthropy and fundraising, whether it is the effect of a disease, the transforming impact of education or the struggle of wildlife. Fundraisers also recognize that the most powerful storytelling occurs when one person talks passionately, face to face, with another. Charities have long attempted to transfer the authenticity and power of personal communicating to other means, notably direct mail, phone calls and e-mail. Thanks to a talented and restless technology sector, the creation of new tools continues through YouTube, Facebook, Twitter, Google and many more, and charities are challenged to tell their stories in many new settings. In terms of … Continue Reading
Countering Fear in the Public Square
by H. Glenn Rosenkrantz Los Angeles - Dec. 23, 2010 - This video that has tens of thousands of hits on YouTube can be characterized in many ways. It’s a reflection of America now. It’s a Jewish educational tool. It’s a call to action. In fact, it’s all of these. Here, the ages-old Jewish call for social consciousness is partnered with 21st century technology and social media to take a direct shot at a culture increasingly and vociferously trading in the currency of division, hate and fear. Al Tirah, Hebrew for Fear Not, and a common phrase and theme in Jewish teachings, is the name of a new movement jumpstarted by Jewish Funds for Justice and IKAR, the renowned Los Angeles-based Jewish spiritual community. It’s also the title of a virally distributed video aiming to counter … Continue Reading
I Gotta Feeling Hanukkah
As eyes continue to look to the scorched Carmel and hearts go out to the victims and their families, Israelis and Jews everywhere are looking for reasons to be happy this Hannukah. In response, the young adults of Ein Prat - The Academy for Leadership have gotten together and created this video Hannukah clip as part of their effort to support Israel in these tough times, through sharing some joyful and unpretentious Hannukah cheer. … Continue Reading
In Honor of All the Donors
Relax, take a break and remember - it's all about our donors! Even if you do not speak Hebrew, you'll still enjoy this 34 second video. … Continue Reading
G-DCast and Sukkot
Sukkot is the happiest Jewish holiday. We live in huts, have parties, wave a lulav and etrog around and eat tons of food. What could be wrong with that? King Solomon stars in the book of Ecclesiastes, which can get kind of gloomy. And we read it during Sukkot! Hadara Levin-Areddy, a great Israeli singer/songwriter, connects the dots, singing about sadness, joy, and what's new under the sun. … Continue Reading
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