By Josh Gold I’m constantly amazed at how undervalued alumni relations are as a fundraising strategy. Some organizations completely overlook this fantastic asset, while others approach their alumni with half-hearted overtures and little to no planning. It seems to me that most nonprofits simply don’t realize what kind of opportunity is right there for the taking. Of all people, alumni are some of the most naturally inclined to become … [Read more...] about 7 Videos You’ve Got to Make for Your Alumni
By Josh Gold In the past, we’ve introduced the idea that marketing is a process that - at its best - uses every interaction to bring a prospect one step closer to committing to your cause. We recommend envisioning your relationship with your supporters as a funnel. At the outset, you’re aiming to raise awareness among a wider audience. Once you’ve cultivated initial interest, your communications get more and more targeted towards the … [Read more...] about What Videos do I Need for my Marketing Funnel?
By Josh Gold So you want to stand out, aye? When most people think about making a capital-v Video for their organization, they probably picture some sort of industry standard, a film in a neutral style that tells people who you are and what you do. These films are everywhere, from websites to social media to live presentations or meetings. After all, every organization needs to tell people what it’s all about. While it may not be unique … [Read more...] about How to Make your Video Stand Out
By Josh Gold We’ve spoken about this in the past. There is no one perfect video for all occasions. What are you planning to use your video for? Who is your intended audience? When and where will they be viewing the video? The most effective message, format and style all change according to the context. But not everyone has unlimited funds to spend crafting the ideal, multi-tiered campaign that will, with the combined power of big and … [Read more...] about What’s the First Video I Should Make for my Nonprofit?
By Josh Gold For a nonprofit organization, it’s essential to be able to reach out successfully to both allies and beneficiaries. That question is always under consideration. This applies to donors, volunteers, members, and constituents. How do we appeal to those in need, so they’re willing to be helped by us? How can we best portray our work to ensure that we retain and grow our support base? What’s the magic solution that will crack … [Read more...] about “How do we Convince People that we’re Worth their Attention?”