from NTEN, the Nonprofit Technology Network: Texting, Facebook, Email, Blogs, MySpace, Aaaargh! As you probably already know, the answer is to use all of these communication channels. You may have heard the term Marketing Mix. This term means something different today than it did in the days of old media, but there are still some valuable lessons to be learned by analyzing your marketing mix. The way I learned it, a Marketing Mix … [Read more...] about How Should I Get The Word Out?
I hate it when I have to do math, but all this negative chatter I have been hearing here and there about "Causes," poo-pooing the $2.5 million it raised in its first year has forced me to whip out my calculator. Here is how it goes: sure, "Causes" may have raised $2.5 million, but with 12 million members, that comes to just a little more than 20 cents per member. Twenty cents! Why that's nothing! Who needs 20 cents, right? Well, I do. And … [Read more...] about When a Penny is More Than a Penny
New features and other enhancements have been added to Facebook and nonprofits are learning more about making the best use of the popular social networking site. Let's take a quick look now at the Facebook Pages for nonprofits. Read more from Wild Apricot. … [Read more...] about How to Set Up a Non-Profit Facebook Page
It was sort of inevitable given Facebook’s monster growth over the last few years, but April 2008 was the milestone: Facebook officially caught up to MySpace in terms of unique monthly worldwide visitors, according to data released by Comscore and shown through the link below. Both services are attracting around 115 million people to their respective sites each month. They are still trailing MySpace in the U.S., but with Facebook unique visits … [Read more...] about Facebook is #1
A round-up of recent tidings heard around the non-profit world... By The Numbers: Web Counts – Do Visitors Matter? Web statistics can overload you with information about site visitors – where they live, how long they spent on your site, what Web browser they are using and more. The challenge is realizing how that information is relevant to your nonprofit. 4 Tips For Considering New Technology If new technology for your organization … [Read more...] about News. Tips. and More.