#Selfie or #Unselfie?


By now we're sure you’ve heard of the selfie fad sweeping social media that has everyone from kids to celebrities jumping in on the fun. This trend got The International Fellowship of Christians and Jews wondering what it would look like if instead of putting the focus on ourselves the trend began to focus on the needs of others. They invite you to join them in their quest to reinvent the selfie and celebrate selflessness. #selfie #unselfie: bit.ly/QFX77q … [Read more...]

Mass Mob

by Ross Kasper and Bryan Schwartzman Most Sundays, about 100 worshipers show up for Mass at St. Francis Xavier Catholic Church, an ornate structure built in the 1890s that sits across the street from the Philadelphia Museum of Art. But last Sunday, at least 400 people filled the pews nearly to capacity. Once upon a time, this trendy, gentrified neighborhood was a working class, Irish-Catholic community. Now, on a Sunday in the neighborhood, one is more likely to encounter a jogger on Kelly Drive or someone sipping a cappuccino on a Fairmont Avenue sidewalk café than a parishioner coming out of church. For those of you still doubting the power of Facebook, Twitter, Instagram and the like, a powerful social media outreach campaign known as a “Mass Mob” was responsible for the high turnout. So, … [Read more...]

It’s Not About The Likes. Reach Higher in Your Online Alumni Engagement.


by Lisa Colton As part of the #NetTalks Alumni Engagement Webinar Series, Beth Kanter, nonprofit social media and engagement guru, taught an important lesson during her recent presentation: you must invest in building your online alumni ecosystem, and then you can turn to activating it to achieve your stated goals. You don't just want people to "like" you. And you don't actually want them to start engaging the moment they become alumni. And you don't really want to share information about your program with them. Really. Why? Because "liking" your Facebook page or your content is just the beginning. It's potential, but it's not the goal. You want alumni to follow you, engage, advocate for you, and donate. The "like" is merely one early step along this path. Because beginning to engage … [Read more...]

The Value Added Of Engagement


by Jay Ruderman There are over 500,000,0000 users on Twitter - and I am one of them. As President of a family foundation, I spend my day managing the foundation’s operations and staff, working with partners in the philanthropic and organizational world, and searching for new, innovative projects to invest in. Our foundation advocates for and advances the full inclusion of people with disabilities into the Jewish community. Our focus is on creating lasting change and I work tirelessly in pursuit of creating a fair and flourishing community. I speak at conferences, conduct interviews with journalists, meet with legislators, and do whatever is necessary to push the issue of inclusion onto the agenda. Like you, I have a very full schedule filled with meetings, phone calls, site visits, and … [Read more...]

More Adults Use Social Networks Than Ever Before

social media

More adults use social networks than ever before (especially Facebook) (via Pando Daily) By David Holmes On December 30, 2013 Some of us were burned out by social media this year. Others were bummed out. But that didn’t stop American adults from using it more in 2013 than ever before. In a new report published today, Pew found that 73… … [Read more...]

2013: The Year Nonprofit Social Media Grew Up


This is the month when we all reflect upon 2013, and I am no holdout. Thinking about what I repeatedly encountered as a digital engagement strategy consultant, I realized that this was big story: 2013 was the year that social media grew up. 2013 was the year that communications and social media finally melded into one, social became visual, results were measured, and organizational culture began to shift in order to absorb these changes. Not every organization encountered these changes, or asked for them. More than ever before, organizations were interested shifting: from broadcast to conversational communications (finally!), from doing to doing and measuring, from controlling to opening up (just a bit at some, more at others), from transitional social media activities to permanent frameworks. In … [Read more...]