By Elana Alfred [Editor's note: While this post is geared to the JDS world, there are lessons for all organizations.] Have you ever been in a conversation with someone and called the person a “millennial”? If you have, you may have experienced a less-than-pleasant reaction. The term “millennial” often has a negative connotation - one that indicates selfishness, entitlement, a lack of ownership and responsibility. While this generalization … [Read more...] about Marketing to Millennials
By John Haydon
Well, we all knew this day was coming.
Facebook has finally decided to pull the plug on almost all types of public content from pages. … [Read more...] about Facebook News Feed Overhaul:
How Your Nonprofit Can Prepare
By Julie Fisher One common question that I hear from leaders of organizations about social media is, “Where do I find the time?!” With all of the tasks we need to accomplish each day, maintaining social media sometimes feels like a huge imposition and a big headache. I’m here to tell you that there is no need to feel like you have to be on social media 24/6 in order to keep your platforms updated. I’ve compiled a list of 5 ways you can save … [Read more...] about 5 Ways to Save Time While Maintaining Social Media Platforms for Your Organization
By Josh Gold For a nonprofit organization, it’s essential to be able to reach out successfully to both allies and beneficiaries. That question is always under consideration. This applies to donors, volunteers, members, and constituents. How do we appeal to those in need, so they’re willing to be helped by us? How can we best portray our work to ensure that we retain and grow our support base? What’s the magic solution that will crack … [Read more...] about “How do we Convince People that we’re Worth their Attention?”
By Julie Fisher “Donald Trump's Dominatrix" was the glaring news headline in a recent tweet I read from a Jewish organization founded by a dear friend of mine. If this organization focused on politics or current events, that would be a fitting article to circulate, but my friend's organization focuses on helping people engage in spiritual and educational learning and build meaningful communities. There was an obvious mismatch between the goals … [Read more...] about 5 Classic Mistakes to Avoid for Your Organization on Social Media