The Value of a Lifetime

How Charities Can Use LTV to Improve their Fundraising

by Liesbeth van Uytven

Lifetime Value (LTV) of a donor database is a subject that is often discussed amongst charities. SAZ’s experience shows, however, that few charities evaluate this important»

Slices of the Same Pie

Segmentation of your database – The key to personalized fundraising

When ensuring that your database is well maintained, it is worthwhile to delve more deeply into the donor data. A useful and common approach is segmentation of your»

Do-it-Yourself? Some Thoughts About Outsourcing Your Fundraising Database

by Jeanette Eesmann-Foster

In the age that everyone can host their own website, create databases, make your own blog or make your own direct mailing, the obvious question is why outsource at all anymore?

The tools to do the complete»

Practical Tips: Database Cooking

In an interview, Carsten Fronia, the Marketing Research Manager at the SAZ-IT subsidiary, SAZ smart.net, in Garbsen, gives practical tips for users of database management.

In fine cuisine, it is the taste that counts. What counts in the»

It’s a Matter of Taste

Or what the art of cooking and database management have in common

by Frédéric Cavro

Hotdog stand or fine cuisine? Lunchtime special or seafood buffet? – As in the culinary arts, database management is aimed at satisfying the tastes»

Fundraising or FUNraising in the US of Europe

by Henk Wassenaar

Crossing Borders? … OK. Borderless Direct Marketing? … No way!

If we look at Europe as a whole, how united are the ‘United States of Europe’ really? A great deal will still need to»

Modern Database Management

Today, we begin our second group of posts in our Crossing Borders in Fundraising series – Modern Database Management; posts that will appear weekly through March.

Perhaps you are wondering why the image of Granny’s corner store market. The»