By Catriella Freedman It was more than four years ago, and I remember stifling a laugh when a colleague of mine referred to Jewish tweens as “underserved.” I had just started my work at the Harold Grinspoon Foundation, exploring ways to expand PJ Library to older kids. While our team realized that in developing this next chapter we would need to engage kids in the process from the very beginning, it was still hard for me to think about 9-11 … [Read more...] about PJ Our Way™: Engaging Tweens on their Own Terms
Let’s declare a moratorium on new Big Ideas and look at the possible Near Ideas that abound in our community. By Andrés Spokoiny If I had a penny for every time someone talked to me about creating “the next Birthright” or “the next PJ library,” I’d be a millionaire. While these aspiring innovators are well-intentioned, what many are really saying is, “I want to be the inventor, the genius that comes up with the next great idea.” At the … [Read more...] about The Next Big Thing, or the Next Near Thing?
By Nili Simhai What does it take for someone to feel welcome in a new space? What does it take for someone to think of themselves as part of a new social circle? These questions may not seem relevant to the issue of growing day school enrollment, but they are at the heart of a new collaborative initiative of the Harold Grinspoon Foundation and AVI CHAI. Leveraging the wisdom and experience of the PJ Library and its many engagement programs, … [Read more...] about Bringing New Young Families Into Our Day Schools
Just in time for Hanukkah, PJ Library is launching in Russian, beginning with a pilot program in Moscow which will for the first time provide the gift of free, high-quality Jewish books in Russian to children and their families throughout the year. PJ Library in Russian will begin by serving Jewish children ages 4 through 8 and their families. As part of a Hanukkah campaign, the first books will be distributed this week to more than 1,000 … [Read more...] about PJ Library Launches in Russian
By Tommy Bledsoe and Amanda Abrams Jewish Federation of Greater Atlanta is taking steps to engage millennials in Jewish life. One method that embraces this approach is GrapeVine, a platform new to Atlanta that provides personalized recommendations for involvement in Jewish Atlanta. Since Atlanta is home to approximately 9% of Jews in the Southeast and boasts a vibrant and growing young adult population, Federation is excited to partner with … [Read more...] about Innovating Millennial Engagement through Technology