It has been growing slowly for some time now - contests where viewers vote for their favorite nonprofit organization or specific project and help them win greater support, donations and prime-placement positioning the online nonprofit aggregator sites. Places like GlobalGiving.com and American Express’s Members Project have invited viewers and members to vote for their favorite charities and charitable projects. The winners are awarded a variety … [Read more...] about Let the Games Begin! Online Giving Gets Competitive
The all new Digital Leap Conference offers an opportunity to learn how to succeed in fundraising and plot a strategy beyond the current global economic downturn. Learn how the Internet can be part of your overall strategy for survival and growth. A digital conference for charity people - June 15, 2009. from the Conference Website: Right now, no one can afford to be left behind. And yet by failing to seize on the incredible opportunities … [Read more...] about Digital Conference Coming to London
No matter what you’ve heard, direct mail and online are not moral enemies. Street fights haven’t broken out about whether a non-machinable flat can trounce a green “donate now” button - yet. Actually, direct mail and online fundraising are best when integrated. And one way to effectively nudge donors online would be to incorporate links into your direct mail, according to Valerie Lambert, assistant director of development at Johns Hopkins … [Read more...] about There’s More Than One Channel on TV, Too, Right?
Young donors in the 20 to 40 age demographic are unique. Some have never lived in a household without a computer. Many are on at least one social networking site. Some actually think reality T.V. is normal. Whatever you might learn about these young donors, it seems as though stages of cultivation, solicitation and stewardship still ring true, according to Derrick Feldmann, CEO of Indianapolis-based Achieve. Feldmann explained how to break … [Read more...] about Eight Connections to Young Donors
Here are the most recent additions to our Resources section: Fundraising Software provider: Sage Nonprofit Solutions Recent Articles: A Five Step Program to Measure the Effectiveness of Your Web Pages We focus too much on micro reporting on our websites, most of which is comprised of too much page level analysis. When you get to page analysis, you can easily get down and dirty and waste too much time. The time is right to focus on … [Read more...] about Updated Resource Links