from The Involver Blog (Involver is a video marketing platform designed for social networks): The View from Stanford: Why Video Marketing and Email Marketing Make a Perfect Match It seems obvious that email is a more effective way to communicate with “Generation Y” for a much lower cost than paying to print letters and sending them via snail mail. Sending emails alone, however, isn’t enough. Development officers should not expect to simply … [Read more...] about Young Alumni Give Online
from Professional Fundraising (U.K.): Crowdfunding Over the last few years, the development and mass adoption of new web-based services which specifically support collaboration and sharing between users - known as Web 2.0 - has transformed the way in which we can engage with each other, and with brands, online. It has also resulted in the proliferation of a whole new generation of collaboration-related buzzwords, which is great if you … [Read more...] about Crowdfunding: What Online Fundraisers Might Learn
It has been growing slowly for some time now - contests where viewers vote for their favorite nonprofit organization or specific project and help them win greater support, donations and prime-placement positioning the online nonprofit aggregator sites. Places like GlobalGiving.com and American Express’s Members Project have invited viewers and members to vote for their favorite charities and charitable projects. The winners are awarded a variety … [Read more...] about Let the Games Begin! Online Giving Gets Competitive
The all new Digital Leap Conference offers an opportunity to learn how to succeed in fundraising and plot a strategy beyond the current global economic downturn. Learn how the Internet can be part of your overall strategy for survival and growth. A digital conference for charity people - June 15, 2009. from the Conference Website: Right now, no one can afford to be left behind. And yet by failing to seize on the incredible opportunities … [Read more...] about Digital Conference Coming to London
No matter what you’ve heard, direct mail and online are not moral enemies. Street fights haven’t broken out about whether a non-machinable flat can trounce a green “donate now” button - yet. Actually, direct mail and online fundraising are best when integrated. And one way to effectively nudge donors online would be to incorporate links into your direct mail, according to Valerie Lambert, assistant director of development at Johns Hopkins … [Read more...] about There’s More Than One Channel on TV, Too, Right?