Focused around the idea that every time you use your credit or debit card the transaction amount is rounded up for charity, a new international initiative has launched and Israel was the first country to go live. Round-up Israel, focused on the idea "Everyone's small change, pooled together, will go towards providing real help for worthy causes in Israel and elsewhere around the world", is the local franchise of Round-up International. … [Read more...] about Small Change Adds Up to Big Change
You finally scored a Web site visitor. But how do you prevent that visitor from clicking away? John Kenyon, nonprofit technology consultant and educator, explained how to create an effective Web site at NTEN’s 2009 Nonprofit Technology Conference. Here are four tips to help you start: Think of your audiences. Donors aren’t the only people visiting your site - no matter how much you might wish. Let your site speak to a range of audiences, … [Read more...] about Are You Keeping Your Web Visitors?
It's been over a year since we first wrote about the ground-breaking research on the affluent and how they utilize the Internet to make donations. Now, Mikaela King and Nancy Withbroe, CFRE with CDR Fundraising Group have created a whitepaper around their experience putting the findings to work: "Can online marketers and major donor officers find mutually-beneficial ways of integrating their expertise? Can we get along? Absolutely! And in … [Read more...] about Tachlis: Putting Online Fundraising Research to Work
There has been a lot of 'noise' recently in the Web 2.0 world about changes underway within the UJC system. Let's cut to the tachlis. Here's how the UJC frames a few new initiatives (all quotes are taken from yesterday's emailed Leadership Briefing): 1. The UJC name is history. "As part of an overarching effort to create a stronger continental brand for the Federation system, and based on brand research results, UJC’s strategy calls for … [Read more...] about UJC Gives Birth to The Jewish Federations of North America
According to a recent survey conducted by Convio, most nonprofit managers feel their organization is continually strapped for resources. The amount of resources any given nonprofit might have - whether financial, human or otherwise - never seems to be enough. And as the Internet has become a critical tool for nonprofits, even more questions have surfaced regarding resource alignment for optimal online results including: How big should my … [Read more...] about The Secret of Online Success