We are often asked for examples of what other Jewish organizations are doing well online. We share opinions, however it is not often we have tachlis we are in a position to discuss. Now, Donordigital, an online fundraising consultancy, has released a case study on an initiative with American Jewish World Service. "Search engine marketing through Google, Yahoo, and other search engines can generate positive rates of return for many … [Read more...] about Using Paid Search for Fundraising: A Case Study on AJWS
Some stories making the Jewish weeklies... from The Jewish Star: Internet toolbar will help fund Jewish education An easy opportunity to help your school raise money may be only a mouse-click away thanks to a new fundraising venture from the Orthodox Union. For every single click on the OU’s Education Fund Toolbar - scheduled to launch in the next few weeks - a corporate sponsor will donate five cents to the OU Education Fund, which … [Read more...] about NewsBits: First Look
Focused around the idea that every time you use your credit or debit card the transaction amount is rounded up for charity, a new international initiative has launched and Israel was the first country to go live. Round-up Israel, focused on the idea "Everyone's small change, pooled together, will go towards providing real help for worthy causes in Israel and elsewhere around the world", is the local franchise of Round-up International. … [Read more...] about Small Change Adds Up to Big Change
You finally scored a Web site visitor. But how do you prevent that visitor from clicking away? John Kenyon, nonprofit technology consultant and educator, explained how to create an effective Web site at NTEN’s 2009 Nonprofit Technology Conference. Here are four tips to help you start: Think of your audiences. Donors aren’t the only people visiting your site - no matter how much you might wish. Let your site speak to a range of audiences, … [Read more...] about Are You Keeping Your Web Visitors?
It's been over a year since we first wrote about the ground-breaking research on the affluent and how they utilize the Internet to make donations. Now, Mikaela King and Nancy Withbroe, CFRE with CDR Fundraising Group have created a whitepaper around their experience putting the findings to work: "Can online marketers and major donor officers find mutually-beneficial ways of integrating their expertise? Can we get along? Absolutely! And in … [Read more...] about Tachlis: Putting Online Fundraising Research to Work