A Few New Links

If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also»

Engaging the Next Generation of Donors

Seven weeks after the devastating earthquake in Haiti, donors have contributed more than $895-million to support relief efforts.

And now, new research on text-to-gift conducted by Convio, Edge Research and Sea Change Strategies on US charitable donors has been released.»

Older Donors Do It Online Too

Many charities see the internet as a way to communicate with the youth market, but it’s not just the young and hip who are online. Older donors are valuable and ignored at your peril, says Jonathan Waddingham, a Digital Strategist»

Bold and Brave Digital Marketing

Charities need to be bolder and braver online

by Elly Woolston

The maturing of the online space has meant that we are increasingly finding comfort in tried and tested methods, rolled out time and time again. This often results in»

How Donor-friendly is Your On-line Presence?

by Laura E. Kaufman

There is nothing scientific about this post. No studies were conducted, no metrics gathered.

I am simply sharing observations based on the experience of one donor: me.

This year, I did my year-end giving either partly»

Facebook Causes Grew 4x in 2009

Giving on Causes has now reached the $20 million mark with $14 million given in the past twelve months.

Some numbers:

• 400,000 people have made at least one donation;
• $25 median donation amount;
• 35,000 causes have received at least

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Are You Missing 40% of Your Online Donations?

Most of us don’t still believe that, but the fact remains that many seniors and other visitors don’t like to give via credit card. If that’s the only option you give them, you could be missing lots of opportunities to»

The Online Fundraiser’s Checklist

Take advantage of Network for Good’s handy new eGuide, The Online Fundraiser’s Checklist, to ensure you don’t miss a thing.

They have six checklists that cover the essential basics of online fundraising:

• Website home page
• Donation form

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Mobile Giving: A Golden Medina?

Less than two weeks ago a devastating earthquake hit Haiti and the world has responded generously. Text messages and giving, along with the role of social media in fundraising, has taken a huge leap forward in the public eye.

Despite»

The Downside to Mobile Giving

from The Chronicle of Philanthropy (Prospecting):

Cellphone Giving Not Without Its Potential Drawbacks, Says Advocate

The unprecedented success of text-message giving after last week’s earthquake in Haiti is not without potential drawbacks, according to a leading proponent of cellphone fund»

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