If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a regular basis. Some recent additions: Building Your Social Media Fan Base If you post a message on Twitter and no one’s there to hear it, does it make a noise? The fact is, there isn’t much reason to tweet if you don’t have an audience - a fundamental truth of all social media channels. As you think about ways to engage constituents and advance your nonprofit and its mission through Facebook, Twitter and blogs, you should also be thinking about how to promote each channel and build your audience. How to … Continue Reading
Engagement Focus of Mobile Technology
Fewer nonprofits are using text-to-give fundraising technology, while more are turning to mobile web-based media, with constituent-engagement emerging as the main motivation for nonprofits to launch mobile programs, a new report says. Forty-seven percent of nonprofits using mobile media do not use it for fundraising, and as many as 50 percent of fundraisers say they are wary of early mobile-giving results, says New Directions, a report by Kaptivate and the Association of Fundraising Professionals based on a 2011 survey of 233 organizations. Seventy percent of nonprofits responding to the survey report growing interest in their organizations for adopting mobile media, and over 20 percent use mobile media solely to engage supporters or other key constituencies. The percentage of nonprofits … Continue Reading
Creating a Mobile Version of Your Website
from Mashable: 8 Tools For Easily Creating a Mobile Version of Your Website The mobile web is burgeoning. Usage of iOS, the operating system for Apple mobile devices such as the iPhone and iPad, almost doubled in just seven months (from March 2010 to October 2010), according to Netmarketshare. This is an indicator of just how many people are browsing websites, more and more, through their mobile devices instead of their computers. Small [organizations] should be on top of this trend. To help out, we’ve compiled a list of easy-to-use tools for creating mobile sites. The tools in this list were purposely chosen for ease of use - that is, they’re all aimed at site owners who don’t have any web development/coding experience. They’re perfect solutions for small- and medium-sized … Continue Reading
Emerging Opportunities for Smart Fundraisers to Use Smart Phones
Is that a phone you've got in your pocket, or is it the next big thing in fundraising? by Bryan Miller I'm pretty sure that when Alexander Graham Bell made the world's first ever telephone call back in 1876 (apparently calling his assistant with the inspired words "Mr Watson, come here. I want to see you") he never in his wildest dreams imagined that telephones might evolve into the amazing little device I have in my pocket today. To be honest, to call my mobile phone 'a phone' is a serious understatement of what it can do. Of course I can talk to people on it, just as Bell had envisaged (only without any wires, obviously). But I can also send them a text message or an email, or call them via Skype, or engage with them however I like over the internet through the phone's web browser. I … Continue Reading
eJP Now Formatted for Touch-Mobile
Do you have a touch-mobile device - iPhone, iPod Touch, Google Android, BlackBerry Storm or Torch or Palm Pre? You can now read eJewish Philanthropy specially formatted for these devices. You'll find it quick loading and easy reading. Complete with the ability to bookmark, tweet, email and more! No external App needed; just open your browser to our site (make sure mobile theme is turned on). Check it out - and let us know what you think. eJewish Philanthropy - one step ahead in embracing technology for an improved visitor experience (updated September 8th with additional devices) … Continue Reading
Engaging the Next Generation of Donors
Seven weeks after the devastating earthquake in Haiti, donors have contributed more than $895-million to support relief efforts. And now, new research on text-to-gift conducted by Convio, Edge Research and Sea Change Strategies on US charitable donors has been released. The data, gathered a week following the earthquake, indicates that mobile philanthropy, while not universally accepted is gaining traction with younger generations, and that the efforts around Haiti could be the tipping point for greater adoption. The mobile philanthropy results are part of a larger study that will be released in the coming weeks on the contrasting charitable habits of Gen Y, Gen X, Baby Boomers and Matures to provide the sector with insights on cultivating the next generation of American donors. "The data … Continue Reading
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