Sharansky Suggests Training 5000 New Leaders
February 21, 2010 by eJP
Filed under In the Media
At the opening plenary of the Jewish Agency’s board meeting, Natan Sharansky – the organization’s chairman – presented similar thoughts to those he enumerated last week at a session of the Conference of Presidents of Major Jewish Organizations.
In»
MASA Program Reaches 9,300 Participants
February 14, 2010 by eJP
Filed under In the Media
The number of MASA Israel participants has reached 9,300 in 2009-2010, up from 8,200 the year before.
Post-college MASA Israel participants have increased by 67%, with 1486 currently interning, volunteering or studying in Israel. 56% are Birthright Israel alumni.
MASA»
Birthright Israel NEXT and the Invisible Doubling Effect
January 3, 2010 by eJP
Filed under New on eJP, The American Jewish Scene
by Rabbi Daniel S. Brenner
Reading The Jerusalem Post yesterday, it occurred to me that Birthright Israel NEXT’s work has a visibility problem. Haviv Rettig Gur writes regarding Taglit-Birthright Israel “these connections are wasted if they are not»
Reframing Our Understanding of Overseas Needs
December 24, 2009 by eJP
Filed under Jewish Philanthropy
by Jonathan Strausberg
Today, at the end of 2009, here is an abridged list of the needs that we have seen over the past year in the Jewish community: families struggling to make ends meet, adults out of work for»
MASA Mega 2009: Israel, Your Home Away from Home
October 30, 2009 by Dan Brown
Filed under Local Israel, The World
This past Sunday night, 2000 participants from current MASA long-term programs gathered at Jerusalem’s Convention Center, Binyaney Ha”Umma, for the annual Mega Event. Representing scores of programs, and countries, the crowd was on a continual high all night. The only»
Time for Straight-Talk About Assimilation
September 24, 2009 by eJP
Filed under The American Jewish Scene
Jack Wertheimer writing in The Forward:
From now on, Jewish groups will likely think twice before using any variation on the word “assimilation.” That’s one lesson learned from the recent brouhaha over a 34-second commercial on»
More on ‘Lost’
September 16, 2009 by Dan Brown
Filed under In the Media
Some say no publicity is bad publicity. And on one level I feel certain MASA’s pr consultants will point to their success in having CNN pick up the ‘Lost’ story (posted on their Website within the past hour). Somehow, though,»
NewsBits: The MASA Fallout Continues
September 15, 2009 by eJP
Filed under In the Media
One of the biggest marketing debacle’s the U.S. ever witnessed was the launch of New Coke in 1985. Coca Cola apologized for not understanding their audience. Will MASA’s Israeli management team?
both from Haaretz:
MASA Officially Pulls the Plug on ‘Lost’ Campaign
September 8, 2009 by eJP
Filed under Local Israel, The American Jewish Scene
As we first reported yesterday, MASA has officially dropped the television ads for their ‘Lost’ campaign.
Dear Friends,
At its heart, MASA is a partnership between Israelis and Jews from around the world with a common purpose-strengthening the Jewish»
Rethinking the Conversation
If nothing else, MASA’s new ad campaign appears to be a catalyst for a much needed discussion. Feel free to join in.
an excerpt from Elana Sztokman’s blog, for Serious Jewish Women:
English