A selection of recent articles and posts you may find interesting. Philanthropy Can Be made To Measure Gara LaMarche, president of the Atlantic Philanthropies, is offering advice to donors about how to evaluate their philanthropy. In an opinion article in The Financial Times, Mr. LaMarche sets out guidelines for measuring charitable work. One piece of advice, "Measurement efforts should be a learning tool for both the beneficiary and donor. Salesforce.com + Google = Improved Productivity The above two organizations announced a new level of integration; both freely available to non-profits. Testing the Waters With Internships INTERNSHIPS, a rite of passage for job-hunting students, are attracting the attention of older adults who are eager to dip into new ventures, paid or not, ...

[youtube]http://www.youtube.com/watch?v=fh7Qpr8GtCY&feature=related[/youtube]

Shabbat Shalom

This year, Israel has kicked off a major re-branding campaign to encourage the world to look beyond Middle Eastern conflict and recognize Israel’s global contributions as a nation. Here's one example: The American Committee for the Weizmann Institute of Science (ACWIS), a world-renowned scientific institute based in Israel, aims to help celebrate Israel’s important milestone. At the same time, ACWIS is preparing for the 60th Anniversary of the naming of the Weizmann Institute by enhancing its own branding efforts on behalf of Weizmann. Weizmann is recognized in the scientific research community as one of the world’s leading basic research institutes, regarded as highly as Rockefeller, MIT, Caltech are in the U.S. ...

Regular visitors to eJewish Philanthropy know we believe strongly in the use of social media / social networking within our non-profit world. There are many variations for an organization to choose from; no "one size fits all" approach. Hopefully, we are encouraging you to consider the various possibilities available and pointing you in some useful directions.

Perhaps just writing a blog on your organization's web site and monitoring comments is what will best for your non-profit. Certainly the "big" tool (and I can't stress this enough) is the use of video. The important thing, though, we hope you will keep in mind,

any ...

Facebook messaged the 4,600 fans of the FacebookPages Page with helpful hints on how to make your presence on Facebook go viral (by messaging all of your fans, for example). Check out some key strategies from the most successful businesses on Pages, including:

• Regularly adding engaging and useful content
• Letting fans participate in the conversation

To read about some winning strategies—along with the nuts of bolts of how to create and manage a Page—here's a link: Insider's Guide to Viral ...

It's only the morning of the 3rd day of Peasach, and yet the New York Times is reporting a Matza shortage! "To the lengthening list of comestible problems befalling our nation, add this: a matzo shortage. From coast to coast, a shortfall of the unleavened flat cracker bread eaten by Jews during the eight days of Passover has sent shoppers scurrying from store to store in search of it." Read more here.

For those of you interested in keeping up with the newer and innovative publications in our Jewish world, just in time for the Pesach chag, two current issues to enjoy.

First, from publisher Ariel Beery, in his own words:

Hot off the presses — PresenTense Five Explores Israel at 60

How does our generation experience Israel at 60? For many Jews older than us, Israel at the ripe old age of 60 reminds them of stunning victories in the face of almost certain destruction, of new hope for a Jewish People emerging from the furnaces of the Holocaust, of a desert that was irrigated and made ...

"Don't Eat The Brown Matzah"

for more on this week's comic strip and the cartoon archives visit

www.shabot6000.com

Celebrate Israel's 60th anniversary with a new dance from Moses. Brought to you by Birthright Israel.

[youtube]http://www.youtube.com/watch?v=hH3crBQyyhY[/youtube]

Chag Pesach Sameach

Shabbat Shalom from Jerusalem

According to a new survey of arts patrons, an increasing number are reading e-mail on their phones. E-mail marketing now has to fit the screen of an iPhone as well as a laptop! Make sure your messages are keeping up with the preferences of your customers. More at Patron Technology Blog.