by Andrew Wolk If you are a nonprofit leader operating in today's hardscrabble environment, you're undoubtedly spending an exceptional (and unacceptable) amount of time looking for support and fiercely competing for shrinking philanthropic dollars. No matter how good your program is, you may be one of many who are only a few months shy of having to fold your tent. So the one thing you probably don't want to hear is what may sound like cold businessspeak: take time, now, to gather and dive more deeply into hard data. Get better at measuring your performance. Business discipline for nonprofits is not an oxymoron. Better measurement can help, not hinder, your mission. It's a key to your success, perhaps even your survival. Contrary to the fears of some, it doesn't have to be complicated or … Continue Reading
Can They Hear You?
Can your donors hear you? If not you might not be speaking their language. Does your audience respond best to direct mail, do they like email newsletters, do they prefer to donate on facebook, etc., etc.? Here is my TOP 10 fundraising tests for Jewish non profits to try: Test different direct mail lists that match up well with with your mission, Test different recency and dollar selects, Test different target geographic locations, Test methods of reaching people through social media tools, Test your web site design, Test your methods for accepting donations, Test a newsletter, Test different direct mail letters and envelopes, Test out a blog. Test out ways to make your donors know that they are appreciated. In short, always be testing new ways to reach out to your … Continue Reading
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