If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a regular basis. Some recent additions: Building Your Social Media Fan Base If you post a message on Twitter and no one’s there to hear it, does it make a noise? The fact is, there isn’t much reason to tweet if you don’t have an audience - a fundamental truth of all social media channels. As you think about ways to engage constituents and advance your nonprofit and its mission through Facebook, Twitter and blogs, you should also be thinking about how to promote each channel and build your audience. How to … Continue Reading
Technology and Storytelling
Technology and Storytelling: Seeking Support With Multiple Channels by Richard McPherson The power of a good story is widely understood in philanthropy and fundraising, whether it is the effect of a disease, the transforming impact of education or the struggle of wildlife. Fundraisers also recognize that the most powerful storytelling occurs when one person talks passionately, face to face, with another. Charities have long attempted to transfer the authenticity and power of personal communicating to other means, notably direct mail, phone calls and e-mail. Thanks to a talented and restless technology sector, the creation of new tools continues through YouTube, Facebook, Twitter, Google and many more, and charities are challenged to tell their stories in many new settings. In terms of … Continue Reading
Facebook’s Impact on Email Campaigns
by Hannah Brazee Gregory Just like video killed the radio star in the 1980s, social media is very rapidly changing how nonprofits need to approach email campaigns and website development. Your nonprofit has been working on growing its Facebook audience, and one of the ways to invite supporters to your befriend your page is with your email list. What is likely to happen next illustrates a growing trend that is changing the "digital PR" game. Now that your audience member has connected with your organization on Facebook, they remove themselves from your email list. Why get email when they can get all the information they want in one handy place? Don't worry. You did the right thing by inviting your email list audience to connect with you on Facebook. You just need to be aware of this … Continue Reading
Some New Links
One-Page Social Media Strategy Overwhelmed by the task of developing a social media strategy for your non-profit organization? Don’t know whether you ought to “friend” or “like” or tweet” to get the best mileage for your message in the social networks? Jumpstart the planning process with this smart one-page Social Media Strategy Worksheet. Online Marketing Guide for Nonprofits Online marketing is no longer optional for nonprofit organizations. Even the smallest and most local nonprofit must reach out to the public through an online presence. Email Dominates on Mobile Does your nonprofit know how many of its supporters read action alerts and fundraising appeals on their smartphone? It’s probably a lot more then you think. Ten Must-Know Email Marketing Metrics Every … Continue Reading
Email is Dead! Long Live Email!
from Englin Consulting: Email is Dead! Long Live Email! Every so often, someone in the online marketing world ignites a kerfuffle about the future of email. The argument goes that the advent of devices like iPhones and Droids that make it easy to quickly delete emails without even looking at them, plus the spreading reach of social media sites like Facebook and Twitter, plus the email overload many people experience in their inboxes equals the demise of mass email lists as a productive tool. Facebook's COO recently revived the debate, saying that because young people don't use email the demise of email is imminent. Perhaps she's right and email will soon join the rotary phone in the dustbin of communications history. But for now, email remains an important and effective communications tool, … Continue Reading
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