Email: RIP or Not?

from Giving in a digital world:

Social Media is not killing Email – so what’s your next excuse for not using Email as well as you could?

Each time we see a significant evolution in the way consumers communicate there»

Is Your E-Mail Awe-Inspiring?

The New York Times February 9th article by John Tierney, titled “Will You Be E-Mailing This Column? It’s Awesome” offered some fascinating insights from a recent University of Pennsylvania research study. The researchers, Jonah Berger and Katherine A.»

Integrated Communications: Key for 2010

Communication, including the best utilization of social media tools, is continually changing. Developing, and directing interactive strategy, is becoming more mission critical. Organizations need trained professionals who can interact at the highest level to help craft and implement integrated approaches.»

New Additions to Our Resource Library

If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also»

Nonprofit Websites Play Influential Role in All Holiday Giving

Nearly two-thirds of Americans plan to give online to charities in November and December, and their donations could exceed $4-billion, $1-billion more than they donated during the holiday season last year

A new study conducted by Forrester’s Technographics®»

Resource Library: The Power of Links

It’s been a busy month – professional conferences and gatherings in Amsterdam, Jerusalem, Tel Aviv, Toronto and Washington, D.C. And that includes just the ‘larger’ events. In between, we’ve been busy searching out and adding new articles to our»

Our Latest Links

Some recent additions to our Resource Library:

Building a Presence on Facebook: Advice From an Expert

How can a charity make the most of its presence on Facebook? Randi Zuckerberg, Facebook’s managing director, offers a few suggestions.

HOW TO:»

New Links

Some recent additions to our Resource library:

The Role of Email in Your Communications Mix

Nonprofits have a lot of choices when it comes to communications – from direct mail, to websites, to social networking sites and more. With»

Email Fatigue Can Be Tiring

Are your email subscribers quick to delete your emails or are your open rates sluggish? Your online subscribers might be suffering from email fatigue. The best way to help them is to make your email user friendly, according to Lee»

Please Don’t Just Email Me – Talk to Me! A Plea to the Nonprofit CEO

I have spent a good part of my professional life trying to cajole and convince nonprofit CEO’s to understand how critically important their voice is to their organization’s brand, reputation, and not incidentally, fundraising success. While CEO’s spend a great»

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