Sticking With the Same Old Thing

from Katya’s Non-Profit Marketing Blog:

‘Old’ donors give more – so do we stick to the same ‘old’ fundraising?

… focusing only the oldest donors is short-sighted, and we definitely can’t assume what has worked in the past»

Offer or Sell?

by Tamsen McMahon

Let me ask you a question:

Are you offering what you sell, or selling what you offer?

One is about relationships, the other transactions.
One is about pull, the other push.
One is»

Thanking Donors Properly

from Sharpe Tips:

Eight Mistakes to Avoid in Donation Thank You Letters for a Fundraising Gift or Contribution

The easiest way to encourage a donor to mail you another donation is to thank her properly for her last gift. There»

Beware the Lapsed Donor

So when is a lapsed donor not a lapsed donor? John Grain says they may not be who you think they are.

I have been thinking a lot about lapsed donors lately. In particular about the way we define them»

Five Steps Toward Better Engagement

There are key lessons in the success of new programs aimed at building community, fostering engagement, and deepening a sense of peoplehood:

1. Lower Barriers , says Pippi Kessler of the Mothers Circle. “We always offer our programs for free,

»

Preparing for and Predicting the Future of Giving

Can We Be Proactive and Keep Support from Going Elsewhere?”

by Robert I. Evans and Avrum D. Lapin

As the story of the exodus of Jews from Egypt lingers in our minds, we can’t help but think about current Jewish»

Where Are Your Supporters?

from NetWit’s Think Tank:

Do You Know Your Supporters?

Nonprofits have an interesting challenge facing them. The ever growing social networking landscape makes it difficult to know if an existing or new supporter of yours is active on any of»

The Starting Point for Change

In the UK we seem to have little curiosity about how fundraising colleagues in the rest of the English speaking world of fundraising go about meeting the challenges they face. This is all the more curious as the challenges are,»

Wake-Up Call: Your Supporters Expect More

by Katya Andresen

Dear Nonprofit Marketing Friends,

The biggest thing that needs to change this year is how we think about our donors. We are in the midst of an enormous generational shift that has major implications for our work.»

Breaking the Ice: Cold Calling Does Not Do It!

In working with one of my clients over the last few weeks an issue was raised about how to reach out to potential donors. There was a discussion about 1) what strategy should be used when reaching out to these»

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