Wake-Up Call: Your Supporters Expect More

by Katya Andresen

Dear Nonprofit Marketing Friends,

The biggest thing that needs to change this year is how we think about our donors. We are in the midst of an enormous generational shift that has major implications for our work.»

Breaking the Ice: Cold Calling Does Not Do It!

In working with one of my clients over the last few weeks an issue was raised about how to reach out to potential donors. There was a discussion about 1) what strategy should be used when reaching out to these»

How Donor-friendly is Your On-line Presence?

by Laura E. Kaufman

There is nothing scientific about this post. No studies were conducted, no metrics gathered.

I am simply sharing observations based on the experience of one donor: me.

This year, I did my year-end giving either partly»

How to Raise More Money in Economically Challenging Times

This post was first published in September, 2009. It carries a timely message as donor conservation should be high on your agenda every day.

by David A. Mersky

If you are an executive or volunteer leader of a nonprofit agency,»

Predicting Who Will Give

from Philanthropy.com:

A New York Cancer Center Uses Technology to Predict Who Will Give

Almost every charity’s pool of donors includes plenty of people who have both the means and the inclination to make a far bigger gift than they»

The Re-Introduction of the Major Gift

by Robert I. Evans and Avrum D. Lapin

The push for major gifts re-emerges as a critical strategic focus for non-profits to recapture strength, meet goals, and move into “the new normal.

Non-profit fundraising success in 2010 will»

Have Non-Profits Forgotten to Say “Thank You”?

by Robert I. Evans and Avrum D. Lapin

Following last Friday’s posting, “Saying Thank You in the Social World”, we felt compelled to elaborate on the importance of this subject and how non-profits should be incorporating donor recognition»

Cultivating Donors for the Long-Term

Some advice on whether to focus more dollars on your donors, the life-blood of every organization.

by Misha Galperin

One needs to have a long-term view. There are short-term problems and issues to be overcome always, and there is the»

NewsBits: The Power of Donors, the Voice of a Stakeholder

from Globes:

Tel Aviv University donors seek to oust Leora Meridor

Many donors have stopped contributing to the university and some governors are considering resignation.

Chairman of the board of governors Robert Goldberg has written to Minister of Education and»

Saying Thank You in a Social World

A donor, one big or small, makes a gift to your organization. Your backend office generates and (e)mails a thank you letter and/or reciept. If the gift size says “major donor”, you might even call to say thank you.

But»

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