By Avrum Lapin and Andrea Sachs Otto One of the most successful fundraising movements in recent history has been #GivingTuesday, the call to insert philanthropy into the holiday season. According to the program founders, “#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.” It is through social media that donors encourage their friends and family to join them in supporting the work that, hopefully, … [Read more...] about Matching the Message to the Platform: Best Practices in Donor Communication
direct mail marketing
By Robert I. Evans Reaching an organization’s friends and supporters has become more and more difficult as modes of communication have exploded, resulting in a “communication overload.” Today, so many of us receive messaging and news in various ways that the result is many people potentially missing what could be very important messages. Over the last decade, Jewish nonprofits of all types and sizes have opted to use email communications … [Read more...] about Reaching Diverse Audiences is Tougher Than Ever so Let’s Get Creative!
by Deborah Kaplan Polivy, Ph.D. Over the past month I am sure that you, like me, have read many blogs and articles about end of year giving. Most of these suggested ways that you might convey a message so as to ensure a response, and a generous one, on the part of the recipient. Now, at the beginning of 2013, we are already starting to receive recommendations as to how to increase donations for the coming year. I’d like to propose one idea. … [Read more...] about It’s Time to Review Your End of Year Mailings
by Chuck Pruitt Under the headline, “Is Direct Mail Really Headed for the Exit?” Frogloop - a blog about nonprofit online marketing - breathlessly reports of a startling new study just published by the “research” firm, Borrell Associates. The folks at Borrell allege that money spent annually on direct mail will decline by 40% in the next five years. In grave tones, Borrell concludes: “Direct mail has begun spiraling into what we believe is … [Read more...] about Opinions and Facts: Is Direct Mail Fundraising Really Headed for the Exit?