Friday, September 3, 2010

Opinions and Facts: Is Direct Mail Fundraising Really Headed for the Exit?

July 6, 2009 by eJP  
Filed under Marketing

by Chuck Pruitt

imagesUnder the headline, “Is Direct Mail Really Headed for the Exit?” Frogloop – a blog about nonprofit online marketing – breathlessly reports of a startling new study just published by the “research” firm, Borrell Associates. The folks»