by Chuck Pruitt Under the headline, “Is Direct Mail Really Headed for the Exit?” Frogloop - a blog about nonprofit online marketing - breathlessly reports of a startling new study just published by the “research” firm, Borrell Associates. The folks at Borrell allege that money spent annually on direct mail will decline by 40% in the next five years. In grave tones, Borrell concludes: “Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover.” Frogloop sees the Borrell “study” as further evidence to support a case they began to make earlier this year: “Frogloop wrote about the seeming decline of direct mail in February due to rising costs and the fact that direct mail appeals largely to an aging demographic. … Continue Reading