Last week we shared a sneak peak at BBMG’s latest white paper: “From Legacy to Leadership: Is Philanthropy Ready for the New Consumer?” which explores how branding, innovation and consumer engagement can drive social impact and help move legacy nonprofits into leadership brands. (Click for a copy of the free, downloadable white paper.) Now we sit down with Mirm Kriegel, head of BBMG’s Philanthropy and Social Enterprise practice, to explore … [Read more...] about Moving Philanthropy from Legacy to Leadership: Q&A With BBMG’s Mirm Kriegel
We first told you about this in June. Now it's official. On Tuesday UJC's Board of Trustees unanimously approved a new name and a new logo for the organization: The Jewish Federations of North America. According to UJC, "As part of an ongoing effort to create a stronger continental brand and market positioning for the Federation system, and based on market research, UJC is changing its name to align with and reflect the Jewish Federations’ … [Read more...] about Rebranding the UJC
Is Philanthropy Ready for the New Consumer? In a world that’s adapting to radical social and economic change, today’s nonprofits are forced to reimagine how they do more with less: What could things look like if our costs went down, our reach went up, and we could multiply our impact? Innovation is no longer the exception, it’s the new imperative. As some of the nation’s largest nonprofit institutions struggle to regain market share from … [Read more...] about From Legacy to Leadership
A new report has just been released that indicates the power of the 100 top brands in the American nonprofit world. Combined Jewish Philanthropies of Boston is 69. from the press release: The YMCA of the USA’s brand is worth almost $6.4 billion, making it the nation’s most valuable nonprofit brand, according to The Cone Nonprofit Power Brand 100. This first-of-its-kind research explores the unique relationship between nonprofit brand … [Read more...] about New Report Values America’s 100 Leading Nonprofit Brands
Once a now, long-long time ago, communications directors would occasionally conduct a “communications audit” to better understand how their organization was presenting itself to its various publics. They would ask their colleagues to submit samples of their outbound communications, identify the intended audience and how often they sent out their particular communications vehicle. The communications director would then gather every sample from … [Read more...] about Do You Know What People are Saying About You?