Building Brand Equity, or Not

from The Wall Street Journal:

Charity Brawl: Nonprofits Aren’t So Generous When a Name’s at Stake

Trademark turf battles characteristic of sharp-elbowed corporations are erupting across the typically amicable world of nonprofits. Charities raising money for the same cause are»

Brands That Beat the Recession: Lessons Learned

The DOW just passed the 11,000 – signaling (if you believe the prognosticators) that the long recession is officially behind us. Lots of people learned some tough but important lessons during these difficult months and many of us changed our»

Branding Through Facebook

from Blonde 2.0:

10 Steps for the Creation of the Best Facebook Page for Your Brand

Brands today have the incredible opportunity of interacting with consumers on the #1 social network in the world – Facebook – and creating relationships»

Seriously, It’s No Joke: You Need to Manage Your Personal Brand

I am not sure exactly when personal brand building became the powerful force it is today, but I do know that the growth in social media coupled with consumers love of smart phones and PDA’s (not sure which fueled which)»

Your Brand: A Valuable Asset

Today, most nonprofits know that maintaining strong, positive brand positioning is as important to their health and well-being as are their activities aimed at keeping donors informed and engaged or their staff members motivated. Yet, like so many things we»

Branding … Your 5 Intangible Attributes

Once upon a time, it was about asking for money. New century; new millennium; new – everything. A concept that would have seemed far-fetched a century ago is accepted as normal today, a concept such as branding.

As Kelley Jarrett»

A New Brand is Born: What The Debut of The Jewish Federations of North America Suggests

A brand launch is a special moment in an organization’s public life and one that affords it the opportunity to greet both loyal and potential supporters with a fresh image and message that, if effective, will lay the foundation for»

Moving Philanthropy from Legacy to Leadership: Q&A With BBMG’s Mirm Kriegel

Last week we shared a sneak peak at BBMG’s latest white paper: “From Legacy to Leadership: Is Philanthropy Ready for the New Consumer?” which explores how branding, innovation and consumer engagement can drive social impact and help move legacy»

Rebranding the UJC

We first told you about this in June. Now it’s official. On Tuesday UJC’s Board of Trustees unanimously approved a new name and a new logo for the organization:

The Jewish Federations of North»

From Legacy to Leadership

Is Philanthropy Ready for the New Consumer?

In a world that’s adapting to radical social and economic change, today’s nonprofits are forced to reimagine how they do more with less: What could things look like if our costs went down,»

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