Your Brand: A Valuable Asset
March 16, 2010 by Gail Hyman
Filed under Marketing, New on eJP
Today, most nonprofits know that maintaining strong, positive brand positioning is as important to their health and well-being as are their activities aimed at keeping donors informed and engaged or their staff members motivated. Yet, like so many things we»
Branding … Your 5 Intangible Attributes
Once upon a time, it was about asking for money. New century; new millennium; new – everything. A concept that would have seemed far-fetched a century ago is accepted as normal today, a concept such as branding.
As Kelley Jarrett»
A New Brand is Born: What The Debut of The Jewish Federations of North America Suggests
November 11, 2009 by Gail Hyman
Filed under Marketing
A brand launch is a special moment in an organization’s public life and one that affords it the opportunity to greet both loyal and potential supporters with a fresh image and message that, if effective, will lay the foundation for»
Moving Philanthropy from Legacy to Leadership: Q&A With BBMG’s Mirm Kriegel
Last week we shared a sneak peak at BBMG’s latest white paper: “From Legacy to Leadership: Is Philanthropy Ready for the New Consumer?” which explores how branding, innovation and consumer engagement can drive social impact and help move legacy»
Rebranding the UJC
October 8, 2009 by Dan Brown
Filed under The American Jewish Scene
We first told you about this in June. Now it’s official. On Tuesday UJC’s Board of Trustees unanimously approved a new name and a new logo for the organization:
The Jewish Federations of North»
From Legacy to Leadership
Is Philanthropy Ready for the New Consumer?
In a world that’s adapting to radical social and economic change, today’s nonprofits are forced to reimagine how they do more with less: What could things look like if our costs went down,»
New Report Values America’s 100 Leading Nonprofit Brands
June 24, 2009 by eJP
Filed under American Philanthropy, Marketing
A new report has just been released that indicates the power of the 100 top brands in the American nonprofit world.
Combined Jewish Philanthropies of Boston is 69.
from the press release:
The YMCA of the USA’s brand is worth»
Do You Know What People are Saying About You?
June 23, 2009 by Gail Hyman
Filed under Marketing
Once a now, long-long time ago, communications directors would occasionally conduct a “communications audit” to better understand how their organization was presenting itself to its various publics. They would ask their colleagues to submit samples of their outbound communications, identify»
UJC Gives Birth to The Jewish Federations of North America
June 11, 2009 by Dan Brown
Filed under The American Jewish Scene
There has been a lot of ‘noise’ recently in the Web 2.0 world about changes underway within the UJC system. Let’s cut to the tachlis. Here’s how the UJC frames a few new initiatives (all quotes are taken from yesterday’s»
NewsBits: Around The Jewish Web
June 11, 2009 by eJP
Filed under In the Media
First up, this is apparently a week to announce mergers and brand overhauls.
from The New York Jewish Week:
Major Youth Groups to Join Forces
As the economy has worsened, there have been calls for Jewish organizations to merge and»
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