This is the final day and I have found the Conference informative and exhilerating. Also tiring; the days are long and I have been unable to post as I would have preferred. This morning, though, I am reaping the benefits of our new technology and blogging directly from a particularly relevant presentation, The Revolution of the Internet and the New Media. This plenary focuses on how society is dependent on the Internet and mass-communications, and guided by them. Where is it all going? How will future developments in this field further affect our ...

This article from copyblogger.com was written for the for-profit world. The applications for us in non-profits are many. "The right words on your website gets you what you want: better sales, more readers or increased credibility. You can achieve all kinds of goals by tweaking to target your online market audience. Be like Robin Hood in an archery contest – think, research, test and hit it dead on, baby. Here are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate with your buyers and convey emotion. Is it enough? The Coming of ...

A round-up from the world of philanthropy: Book Review: Using Technology to Mobilize Young People The question isn’t whether or not nonprofits should use new media and technologies to engage new members — but how. Ben Rigby’s new book, “Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize and Engage Youth,” provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, members and donors. Charities feel Wall Street pain The LA Times weighs in: New York charities, long dependent on steady donations from New Yorkers who earn big salaries on Wall Street, are starting to feel the strain of the uncertain economic times. It's ...

Implementing and maintaining a successful blog may be the most critical aspect of your online fundraising efforts. There are many reasons a non-profit should host a blog. For fundraising, there are a few basic reasons why blogging makes sense:

• Blog Readers are an Ideal Audience - The typical blog reader is young, wealthy, active, and influential. Blog readers are 11 percent more likely than the average Internet user to have incomes of or greater than $75,000. (Clickz.com)
• Continuous Communications Leads to Continuous Donation - Blogs offer the element of human interaction and constant communication needed to truly drive home your organization's goals and objectives. Staff members will be more informed and motivated, and supporters will become lively, engaged, and ready to ...
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  Tags: blogging, web 2.0