Friday, May 25, 2012

Resource Links

If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a regular basis. Some recent additions: IRS Tax-Exempt Status Newly revised, the process for dealing with the IRS to obtain tax-exempt status (October 2010) Finding the Right Transparency Today, more than ever, the public and government agencies are demanding nonprofits to be transparent. But concerns about having a realistic picture of internal operations, where money is going, and the effectiveness of the programs are countered by concerns of overburdened staff, increased administrative costs, and an invitation to … Continue Reading

It’s 1984 in 2010

from Copyblogger: The Responsible Blogger’s Guide to Dealing with Big Brother You can’t unGoogle anything When you launch your words into the blogosphere and social media universe, you’re laying a digital footprint in concrete. That concrete is the Internet Elephant, and it never forgets. Old versions of your site are cached. Facebook privacy blunders have ugly real-world consequences. And the Library of Congress is even planning on archiving our tweets. It feels like you can’t be held accountable for your rash words, but you can. Here are some tips on blogging ethics that will help keep your reputation clean. Especially if you’re going to make blogging a part of your business, you need to protect your interests. … Continue Reading

New Additions to Our Resource Library

If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a regular basis. 3 Ways to Kill & Reinvent Your "About Us" Page Some of the most tantalizing metrics, for example, like number of impressions don't usually tell you as much as something more obscure, such as how long someone spent on your site and your top "exit page" - that is, the page that someone looked at last before leaving your site. Among those hidden metrics are the amount of people who visit your site and end up quite rapidly on your About Us page. 6 Ways to Constantly Produce Quality Blog Content Are … Continue Reading

Who’s Blogging Today

With blogs becoming an increasingly popular way for Internet users to get information, it is interesting to see where this content is coming from and who's writing it. from Mashable: Look Who’s Blogging [STATS] Bloggers, on the whole, are young - but not too young, according to a report from research company Sysomos. That’s right, the voice of the Internet, for the most part, is aged 21-35. This information isn’t particularly surprising, given the fact that people in this age bracket grew up during the blog boom - which started roughly seven years ago, according to Sysmos - but it does show an interesting striation in terms of where people are on the web. The report culled more than 120 million blog posts for information. According to a rep, “The demographics - including age, … Continue Reading

Inside Perspective on Young Philanthropy

In today’s internet age, tweeting, blogging, and expansive friend requests on Facebook seem to have become major criteria for communicating and working effectively in the non-profit world. Non-profits, which often tend to lag behind in their mastery of technology, are working harder to stay current, innovative and most importantly communicative through different and ever advancing social media venues. We often hear that this push for more technology is an effort to better engage the younger generations and ultimately to develop them as philanthropists. To address the motivations of younger donors, we turned to a member of the EHL Consulting team, Meredith Brooks, who finds these challenges quite interesting and intriguing. While perhaps not the “typical post college graduate” that … Continue Reading

You Need Blogs in Your Media Plan

The influence, and reach, of the blogosphere continues to grow. Despite the naysayers, blogs are playing an influential role in delivering both news and opinion - often ahead of more traditional media. The Jewish world is no different, with literally thousands of blogs, on every subject you can imagine. If you are responsible for your nonprofits' media communications, and have not identified the key blogs in your area of interest, you need to begin now. Blogs are not going away anytime soon. Here's a good starting point from About.com: Successfully Pitch a Blogger in 4 Steps These days, you are as likely to be pitching your nonprofit story idea to a blogger as to a traditional media outlet. Here are four steps to approaching a blogger with your nonprofit story: Learn about the … Continue Reading

Our Latest Tech Links

I've had a busy few weeks - Limmud UK along with a series of meetings and presentations in London. The most popular subject of discussion (after the economy's effect on philanthropy) is how organizations can best utilize social media to advance their agendas. Questions on marketing through Facebook, and blogs, were high on everyone's list. This is why we established an on-line Resource Library. In our article links section, we bring you informative, current links to nonprofit blogs and trade publications that we hope will assist you in staying current on the newest global trends and technology while at the same time providing guidance in evaluating concepts and tools for your own organization. Here are our latest additions; we encourage you to check back often as new links are added on a … Continue Reading

On the Jewish Web Today

from NJ.com: Feds battle charity over $500,000 linked to corruption probe A charitable fund that surfaced in a massive federal money laundering and corruption sting, which led to the arrests of dozens of elected and religious officials and others last summer, is now trying to recover more than half a million dollars seized by the FBI. But federal authorities are seeking permanent forfeiture of the money used - they say - to help fuel a long-running scheme. The fund, Gmach Shefa Chaim, was one of several charities the government said figured in the lengthy criminal investigation. from The Jerusalem Post, a first-person account by Haviva Ner-David: Life after Madoff It was around this time last year that my husband, Jacob, and I heard that we had lost a significant chunk of our … Continue Reading

Resource Library: The Power of Links

It's been a busy month - professional conferences and gatherings in Amsterdam, Jerusalem, Tel Aviv, Toronto and Washington, D.C. And that includes just the 'larger' events. In between, we've been busy searching out and adding new articles to our Resource Library. While many deal with best use of social media tools, we also touch on both damage control and online/offline intergration. All and all, there are some particularly interesting links below. And if you haven't visited this section previously, have a look. We developed our Resource Library as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to return often as new links are added on a regular basis. Bringing the Business of IT to the Nonprofit … Continue Reading

Some New Links

If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a regular basis. Here are the most recent. Google Grants 101 If you don’t yet have Google Grants, it's worth applying: you can receive up to $10K/month (or more) in free advertising (!).  And, your organization can apply for more than one grant for individual initiatives. Six Steps to Optimizing Your Web Site for Search Engines In the Idealware webinar "Optimizing Your Web site for Search Engines" in June, presenter Laura Quinn, director of Idealware, discussed the basics of search engine optimization, tips … Continue Reading