A donor, one big or small, makes a gift to your organization. Your backend office generates and (e)mails a thank you letter and/or reciept. If the gift size says “major donor”, you might even call to say thank you.
But is that enough? Are you missing out on opportunities to show your appreciation in a more public way, especially one that would encourage *other people* to make a gift?
It’s easy to tweet a “thanks to all of our donors” message or rely on Facebook Causes to display a list of donors. But have you named specific donors in a Wall status update that would be displayed outside of the Cause or tracked down a donor’s Twitter account and acknowledged them in a tweet?
There’s a reason why Facebook and Twitter display the number of friends, fans, and followers you have. And a reason why #followfriday is popular. And why Digg, Twitter and now Facebook can display the number of times a page has been shared. People are, well, a little bit vain. That’s not to say all of social media is a popularity contest, but don’t ignore the opportunities to call out a donor by posting a more personalized thank that would show up on their Facebook news feed or list of tweets mentioning their @username. Your public appreciation could bring you closer to a repeat gift or a viral appeal and hopefully your next donation.