Article Links
A selection of articles culled from nonprofit blogs and trade publications
Categories (clicking on the category title brings you to the appropriate section):
Fundraising with Facebook and Twitter
Marketing Your Nonprofit Online
Best Practice
- A smarter way to pick your charity
- Be Prepared for Common Donor Questions
- Best Practices Online
- Crisis or Bad News: A Solid Crisis Plan is Your Lifeline
- Doing Due Diligence On Your Donations
- Fifty Miles and a Watch…The Consultant’s View
- How Charities Can Make Themselves More Open
- How to Make the Internet Work for You
- Information Security Is Threatened Every Day
- Mastering the Balanced Scorecard
- Mission, Message, and Damage Control
- State Charity Registration Laws: You Can’t Ignore Them Any Longer
- Using the Web More Strategically
- Using Your Web Site to Support Strategic Goals
Blogging Your Nonprofit
- 4 Keys to Building a Successful Nonprofit Web Site
- 5 Essential Blogging Tips from the Father of Chinese Philosophy
- 10 Reasons Why Every Nonprofit Must Have a Blog
- 10 Reasons Why Your Nonprofit Should Blog
- 11 Tips for Your Nonprofit Blog
- A Sample Blogging Workflow
- Are You Tracking Your Top Blog Posts?
- Blogging for the Hearts of Donors
- Blogging Tips, Traps and Tales
- Don’t Abandon Your Blog
- Getting Started With Blogging Software
- How About A Microblog With Your Microbrew?
- How to Brainstorm Brilliant Ideas for Your Blog
- How to Grow a Blog Post in 7 Easy Steps
- Introduction to Blogging for Non-Profits
- Is Blogging Right for Your Organization?
- Keyword Research for Bloggers
- Nonprofit Blogging for Beginners
- Nonprofit Blogs: 5 Reasons You Do & Don’t Need One
- Remote Hosted Blog vs. Blog on Your Non-Profit Website
- Should You Delete Old Blog Posts or Website Content?
- The 4 Big Problems With Blog Metrics And How To Solve Them
- To Blog or Not To Blog
- Using RSS Tools to Feed Your Information Needs
- Why Linking Works
Donation Processing
Donor Management Systems
- 10 Common Mistakes In Selecting Donor Databases
- Back Away From That Spreadsheet: Why Excel Isn’t a Donor Database
- Four Principles of Choosing Donor Management Software
- How Clean Is You Data
- Implementing Your Donor Management Software
- Information Security Is Threatened Every Day
- Modern Data Base Management
- Open Source Donor Management Systems: Know Your Options
E-mail Marketing
- 5 Telltale Signs of List Abuse
- 5 Ways to Get People to Sign Up for Your Email List
- Are Nonprofits Flunking Email Marketing 101?
- Avoiding A SPAM Complaint Meltdown
- Bring Your e-Newsletter from Snoring to Soaring
- Building and Cultivating Your Email List
- Consumers Want Control Over E-mail Preferences
- E-mail as Part of the Modern Marketing Mix
- Eight Steps to More Effective Welcome E-mails
- Getting Started with Email Fundraising
- Harnessing the Internet
- Keep Your Year-end E-mails Off the ‘Naughty’ List
- Rethinking the Relationship between Subject Line Length and Email Performance
- Solving Open Rate Mysteries
- Spam Reports Aren’t All Bad News
- The Role of Email in Your Communications Mix
- They’ve Got Mail: 10 Marketing Strategies
- Tips to Strengthen Your E-mail Campaigns
- What Social Media Can Learn From Email Marketing
- You’ve Got E-Mail
Fundraising with Facebook and Twitter
- 3 New Ways to Target Your Audience with Facebook Pages
- 5 Rules for Twitter Promotion
- A Closer Look at Facebook Events
- All You Need to Know to Twitter
- Building a Facebook Fanpage – Part 1 – The Background Info
- Building a Presence on Facebook: Advice From an Expert
- Causes on Facebook
- Effective Fundraising with Facebook Causes
- Facebook Fundraising
- Facebook Pages Best Practices
- Facebook Profiles and Pages and Groups, oh my!
- Facing up to the ‘Facebook’ dilemma
- How to Add Twitter and YouTube Tabs to Your Organization’s Facebook Page
- How to Set Up a Non-Profit Facebook Page
- Most donors on Facebook go unthanked by charities
- Now Nonprofits Outside the U.S. and Canada Can Fundraise on Facebook Too
- Tips for Maximizing Facebook and Your Web Site
- Twitter: I think I get it. Now what do I tweet?
- What’s More Awesome than Sharing? Publishing, with Facebook Connect
Managing Your IT
- 5 Keys to Effective Knowledge Transfer for Nonprofits
- 5 Tips for Raising Funds Through Social Mobilization
- 100 Online Tools for Non-Profits
- Bringing the Business of IT to the Nonprofit World
- Cloud Computing 101: What You Need to Know
- How to Choose a Website Vendor – The Partnership
- Nonprofit IT Staffing: It Ain’t Enough
- SociafyQ – Free Social Media Tracking and Analytics
- Tech Tips for Fundraisers in 2009
- The Purposeful Techie: Nonprofit IT with Intention
- Web Analytics: Don’t Overrely on Tech
Marketing Your Nonprofit Online
- 10 Ways to Make Your Online Press Room Perform for Your Nonprofit
- 12 Tips for Nonprofits On Getting Started With Social Media
- 6 Unique Online Fundraising Techniques for Your Nonprofit
- 7 Things to Remember When You’re Marketing Online
- A Few Good Online Survey Tools
- A New Year’s Resolution: Don’t Cut Off Your Nose
- Are You Talkin’ to My Generation?
- Bring Your e-Newsletter from Snoring to Soaring
- Can Social Media Advertising Work?
- Can Social Media Marketing and Traditional Marketing Coexist?
- Communicating 3.0 for Nonprofits: Succeeding in Your Messaging and in Maximizing Methods
- Connect Your Nonprofit’s Offline and Online Activities
- Creating a Social Media Policy for Your Nonprofi
- Destination Marketing
- Determining Your Social Network Needs
- Developing A Pool Of Free Fundraisers Online
- Eight Secrets of Effective Online Networking
- Electronic Communications Pays Off: How to Get Returns
- Google AdWords for charities: learning’s
- Google Grants 101
- High ROI for Social Media Marketing
- How About A Microblog With Your Microbrew?
- How to Make the Internet Work for You
- How to Promote Your Nonprofit
- Judaism 2.0: Identity, Philanthropy and The New Media
- Look out – here comes community fundraising 2.0!
- Put a Favicon to Work for Your Nonprofit
- Same Script, Different Cast: How Social Networking Can Learn From E-mail
- Saving the Planet 2.0
- Scaling Web 2.0 Momentum: Preparing to Sell Your Case to Organizational Stakeholders
- Search Engine Optimization and Paid Search for Nonprofits
- SEARCH ENGINES: Why Google’s threat is good news
- Should Your Organization Use Social Networking Sites?
- Social Bookmarking in Plain English
- Social Media Marketing In A Nutshell
- Social Media: Recession-resistant Marketing
- Social Networking Becoming Old Technology In A Hurry
- Social Networking in Plain English
- Social Networks Overtake Webmail
- Social Power
- Social Search: Changing the Game on Search Engine Rankings
- Strengthening Your Online Presence: Now is the Time
- Ten Common Objections to Social Media Adoption and How You Can Respond
- The Ins and Outs of Writing Profiles
- The Jewish Non-Profit Guide to Social Media Marketing
- The most important part of a social-media strategy
- They’ve Got Mail: 10 Marketing Strategies
- Tips for Giving Social Media Projects to Interns
- To Web 2.0 or not to Web 2.0, that is the question
- Top 10 Tips for Social Networking Success
- Tweet, Tweet: A Crash Course in Twitter for Nonprofits
- Understand Social Networks and Make Them Work for You
- Using RSS Tools to Feed Your Information Needs
- Using Social Media to Drive Website Traffic
- Web 2.0 – Building, Growing and Sustaining a Vibrant Online Community
- Web 2.0 Adoption by Nonprofits
- Web 2.0 – A Buzzword Demystified
- Web Triggers Direct Mail Response
- What Is Social Media? An e-book from iCrossing
- What nonprofits can learn from Obama’s win
- What Social Media Can Learn From Email Marketing
- Why is Growing Your Web Traffic and Increasing Conversion More Important Than Ever?
- Why Redesign Your Website
- Winning Campaigns: Integrating Offline and Online Strategies is Key
- You Too Can 2.0!
- You Too Can 2.0: And an Intern Shall Lead the Way
New Leadership Development
- Create Jobs With Meaning for Generation Y
- Needed: The Next Generation of Nonprofit Leaders
- Peak Performance: Nonprofit Leaders Rate Highest in 360-Degree Reviews
NewGen
- Create Jobs With Meaning for Generation Y
- Crunch Predicted in Nonprofit Sector
- Memo to Michael Steinhardt: ‘Duh.’
- Needed: The Next Generation of Nonprofit Leaders
- Philanthropy’s Next Gen
- Preparing the Next Generation of Nonprofit Leaders
- Ready to Lead? Next Generation Leaders Speak Out
Online Giving
- 6 Unique Online Fundraising Techniques for Your Nonprofit
- 7 Online Fundraising Ideas For Year-End Procrastinators
- A Few Good Tools for Online Distributed Fundraising
- After the Flood
- Be Prepared for Common Donor Questions
- Best Practices Online
- Boost online response by optimizing your landing pages
- Building an Integrated Online Fundraising Strategy
- Click Here. Now Here. Wait. Click Here
- Debunking Five Myths of Online Fundraising
- Doing Due Diligence On Your Donations
- Easy?
- Effective On-line Donation Pages: Five Short Tips
- Five Things You Should Never Say to an Online Donor
- Getting Your Board Onboard for Online Fundraising Success
- Harnessing the Internet
- How and Why Donors Give Online
- How do I get my Nonprofit’s Facebook fans to donate?
- How to Leverage Your Newsletter Subscriber List to Solicit Online Donations
- It’s Not Too Late to Be Ready for the Most Charitable Time of the Year
- Multi-Cyber Ideas For Grabbing Donors
- New research sheds light on recurring gifts made through cyberspace
- Online Fundraisers: Time to Aim Higher
- Online Fundraising: A Startup Guide
- Online Fundraising: Is Your Website Google-friendly?
- Online Fundraising; How it can work for you
- Optimize your Online Giving for the Social Web
- Rapid Donor Cultivation: Getting the First Online Gift Faster
- Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising
- State Charity Registration Laws: You Can’t Ignore Them Any Longer
- Texting for Charitable Dollars: The Definitive Guide to Mobile Fundraising
- The age of cyberspace offers aids for giving
- The Real Costs of Online Fundraising: There’s No Such Thing as a Free Donation
- The Tools Every Charity Should Have in Its Online Fundraising Toolbox
- Where new technology is taking us: lessons from the “new charities”
Social Entrepreneurship
- A Coffee Shop for the Social Capital Market
- As The Economic Crisis Deepens, Socially Oriented Capital Emerges
- How Donors Can Maximize Social Returns
- Key Steps to Starting a Social-Enterprise Venture
- Resquareovering Social Innovation
- Social Entrepreneurship Revisited
- Study Calls for Greater Flow of Information in Philanthropic Sector
- Top Ten Ways to Get Involved with Social Entrepreneurship
Social Networks
- 4 Reasons Not to Add Social Networking to Your Site
- 4 Tips for Social Networking
- 4 Ways Social Media is Changing the Non-Profit World
- Can Social Media Marketing and Traditional Marketing Coexist?
- Charity Cases
- Creating a Social Media Policy for Your Nonprofi
- Determining Your Social Network Needs
- Does Your Nonprofit Need a Social Media Guide?
- First Steps in Social Networking for Nonprofits
- Is your Nonprofit too Social Media Dependent?
- Measuring Organizational Influence In Social Media
- On Social Media And Culture Shift
- Should Your Organization Use Social Networking Sites?
- Social Media Marketing In A Nutshell
- Social Networking and Mid-Size Nonprofits: What’s the Use?
- Social Networks Are Red Hot, Web Sites Are Diddlysquat
- Social Networks Grow: Friending Mom and Dad
- Tips for Entering Your Nonprofit into the Social Media Environment
- Using Social Media to Drive Website Traffic
- Your prospects or donors are in social networks now – You need to be there
Video
- 5 ways to make YouTube work
- A New Paradigm
- But the Internet has changed all that
- Getting Your Videos Onto The Web
- Guide to Online Video
- How to Get More Views for Your Video
- Online Video: Viral Isn’t Everything
- Web Video Marketing – 10 Common Marketing Mistakes
- YouTube Best Practices for Nonprofit Organizations
- YouTube for Nonprofits: More Places, More Features
Website Tips
- 4 Keys to Building a Successful Nonprofit Web Site
- 5 Mistakes Nonprofit Websites Make
- 10 Great Tips For Your Nonprofit Website
- 10 Steps to Being Found on Search Engines
- 10 Top Tips to Make your Website Search Engine Friendly
- 4 Tools to Track the Effectiveness of an Online Campaign
- 7 Ways To Drive Traffic To Your Web Site
- A Five Step Program to Measure the Effectiveness of Your Web Pages
- A Guide to Successful Website Communication
- Back to Basics: The New Web Site Essentials
- Building Websites for a Mobile Phone
- Content after the click: All landing pages aren’t alike
- Creativity is Key to Attracting More Donors Via Your Web Site
- Easy Fixes for Common Website Mistakes
- Free SEO Helper Tool for Non-Profits
- Give Your Website a Health Check: 8 Quick Tests
- How Much Does a NonProfit Website Cost?
- How Well Does Your Website Work for its Users?
- Landing Page Optimization 101
- Make Your Veteran Website a Top “Hit”
- Make your Web site a big hit
- Non Profit Website Design: Examples and Best Practices
- Online Fundraising: Is Your Website Google-friendly?
- Search Engine Marketing Guide for Nonprofits
- Search Engine Optimization and Paid Search for Nonprofits
- Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!
- SEARCH ENGINES: Why Google’s threat is good news
- Should You Delete Old Blog Posts or Website Content?
- Six Steps to Optimizing Your Web Site for Search Engines
- Social Networks Are Red Hot, Web Sites Are Diddlysquat
- Ten Quick Tips for Making Your Website Easier to Find
- Three Nonprofit Website Mistakes
- Tips and Strategies to Enhance Your Homepage
- Tips for Creating a Donor-Centric Web Site
- User-Friendliness Starts and Ends With the Users
- Using the Web More Strategically
- Using Your Web Site to Support Strategic Goals
- Where are the Problem Spots on Your Website’s Home Page?
- Why is Growing Your Web Traffic and Increasing Conversion More Important Than Ever?
- Why Linking Works
- Writing for the Web: Tips for Nonprofit Organizations
- You Might Need to Redesign Your Web Site If …
- Your Website as an Experience of Your Brand
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