When it comes to fundraising, it’s important to strike a balance between the younger and older generations, this according to Jeffrey Solomon, president of the Andrea and Charles Bronfman Philanthropies.

“The challenge for an organization is that they see that older people — over age 50 — are the core supporters of most charities. [They need to see that] the needs of their children [also] need to be met.”

He has five really good tips for reaching out to the younger generation:

• Invite young adults onto your boards and staff
• Young people don’t want to just write checks
• Be genuine
• Ask them how they want to be involved
• Pay attention to the older folks who are donating now, but pay at least as much — if not more — attention to the next generation of givers

You can read more from Jeffrey and Sharna Goldseker (21/64), here, Reach Out Now to Secure Donors for the Future.