Some recent additions to our Resource Library:

Building a Presence on Facebook: Advice From an Expert

How can a charity make the most of its presence on Facebook? Randi Zuckerberg, Facebook’s managing director, offers a few suggestions.

HOW TO: Add Twitter and YouTube Tabs to Your Organization’s Facebook Page

The Apps allow you to then create Twitter” and “YouTube” Tabs on your Facebook Page that pull in and nicely display all your Tweets and videos from Twitter and YouTube.

How to Get More Views for Your Video

If you’ve ever made an online video before, you know the level of work that goes into it. But creating a compelling video is just the beginning of the process. Getting your video seen – and by the right people – takes just as much work, if not more.

Crossing your fingers that your video will “go viral” is a bad idea for a number of reasons, not the least of which is that you learn absolutely nothing about what works and what doesn’t.

Tips and Strategies to Enhance Your Homepage

In a Convio-sponsored webinar at the end of May, Lacey Kruger and Don Roach, senior interactive architect and art director, respectively, at Convio, shared tips and strategies that can help organizations enhance their homepages to maximize engagement.

Tips to Strengthen Your E-mail Campaigns

The first step to successful e-mail marketing is establishing a plan. Start with a calendar, think about the types of messages you send and include every department that wants to send messages. How can messages be combined or complement each other? What data do you need to collect to improve your coordination? Ensure that you have a healthy mix of messages.