Online Videos Viewed Jumps 13 Percent
From comScore, here are the latest figures for online video viewing:
- 73.7 percent of the total U.S. Internet audience viewed online video, averaging 83 videos per viewer.
- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video duration was 2.8 minutes.
- The average online video viewer watched 235 minutes of video.
According to a recent DonorTrends survey, 40% of post-Boomers, 32% of Boomers, and even 25% of pre-Boomers report having watched an online video from a charity or cause.
What is your non-profit doing? If you are not already on the video bandwagon, you need to be!