One of the goals of eJewish Philanthropy is to assist non-profit organizations in their use of the Internet so they can more efficiently fullfill their mission. This is why we often post on the newer resources and tools available, such as youtube.com, and provide both links to interesting videos, speak about facebook groups, and provide news and resources about the growing popularity of the new media world. The same can be said for online fundraising along with other facets of the new and continually evolving Web 2.0.
Let’s face it, the established Jewish community is not effectively using this medium. Sure we have some notable exceptions, JNF being one for a deserved reputation increasing donations online. But by and large, just like the organizations that just “don’t get it” re: the younger generations, they also don’t get the importance of where the Internet is going.
The organizations most effectively using the Internet are the ones being established, or at least directed, by the cutting edge young entrepreneurs who are already changing our Jewish future.
For those of you old enough, think back to 1998 and your use, or more likely non-use, of email. A significant part of the non-profit world did not use this medium at all. Fast forward to today; you can’t survive without it. Now think video and social networking; but trust me, it won’t take ten years!
On Thursday, I blogged live from Facing Tomorrow’s presentation, The Revolution of the Internet and the New Media, focusing on Yahoo President Susan Decker’s comments. Today, a few thoughts from some of the other speakers.
Google’s Sergey Brin, despite all the talk we hear about Internet use and connectivity already being so intertwined in our lives, said: “the evolution of the Internet age has changed our lives, but this is just the tip of the iceberg, a hint of what is to come. Most people are still not connected, and going forward, easier accessibility to knowledge finding, as well as social communicating, is what will drive the future.”
Maurice Levy, of the Management Board, Publicis Groupe echoed both Segey, Susan and Terry Semel by saying; “It’s all about creating connections that are emotionally relevant, and this is one of the main challenges for Internet search engines Yahoo and Google.”
And lastly, this from Rupert Murdoch, News Corps CEO: “We’re on cusp of a golden age of information. Once, older people and young people did not want to share the same content, but today there is technology that makes it possible to provide everyone with a personal experience.”
So, there you have it; the word on high from the top media gurus around. Only Mark Zukerberg of Facebook was a no-show. He was expected until the week before the Conference and was then unexplicably found to be in India.
You can read more about what Rupert Murdoch had to say in Globes.
Also be sure to check out our Resources section. We have posted many new links in our Recent Article categories dealing with Marketing Online, Video, Online Giving and Website tips. We’re certain you will find some relevant to your organization.
updated May 26: Some brief remarks by all the participants in this plenary can be found on the official Conference website.