New Study: People Who Don’t Support Nonprofits

from Fundraising Success:

New Study: People Who Don’t Support Nonprofits

Most people who do not financially support any nonprofit organizations believe the wealthy need to step up and give to charity so they don’t have to. A majority of non-donors also have concerns that most nonprofits aren’t really solving any problems, and that too much of their money would go toward overhead and expenses to make their gift worthwhile.

… Non-donors also express a number of concerns about nonprofit organizations. For one thing, 61 percent say, “So many nonprofit organizations are asking for money that it’s just a turn-off,” including 20 percent who agree strongly with this, and another 41 percent who agree somewhat. Complaints about this increase as age increases.

Fifty-eight percent of non-donors also believe, “If I gave to a nonprofit organization, too much of my money would go toward overhead and expenses to make my gift worthwhile.” Twenty percent feel strongly about this, with another 38 percent agreeing somewhat.