Some recent additions to our Resource library:
Nonprofits have a lot of choices when it comes to communications – from direct mail, to websites, to social networking sites and more. With Spam on the rise and open rates down, what role should email play in a successful communications strategy – and when should nonprofits choose to use it?
No one who follows the rules and best practices of permission-based email marketing wants to get branded as a spammer. However, sometimes even the most reputable, best-intentioned businesses and organizations can send email communications that trigger spam reports.
Before we go too far, let me start by saying, “Content is King.” Without great content, the following tactics and tools are limited at best. Focus on producing great content all the time. Put these tools in place. Then use what you learn from them to grow your site!
As more and more nonprofits find Facebook to be a useful tool for enging their constituents, one question always arises: how can I get these constituents to donate?