Monthly Giving Continues to Grow

from The Agitator:

Eat Your Heart Out, America!

Rapidata, the UK’s leading processor of direct-debit charitable and commercial transactions, has just released a massive study of monthly giving in the UK, with a special focus on 2008 to 2009 comparisons.

To put this in context, 37% of donors in the UK are monthly givers, and such giving amounts to 31% of the giving total.

… Now, US fundraisers, get ready to be truly envious …

The average monthly direct-debit gift in the UK is £11.95, representing an annual contribution in US dollars of roughly $220.