Looking Forward: 2013 Nonprofit Technology Use

[Excerpted from Looking Backwards and Forwards: 2012 and 2013 Nonprofit Technology Use.]

In 2013, I think we’ll see a lot more of the following activities and thinking around nonprofit social media:

  • Widespread adoption and integration of social media policies in the workplace.
  • Use of graphic images everywhere. If 2012 was the year of the infographic, 2013 will be the year graphics with text are used to move people to action.
  • Using social media personally on behalf of your organizations. Executive Directors, development officers, and staff will get out from behind their logos.
  • Testing social media ads. Buying Facebook, Twitter, Linkedin and other advertising to move people to action.
  • Engagement overtaking broadcasting activities. I’ve said it for years now: it’s all about engagement. I’m finally seeing more and more examples of nonprofit organizations trying this out, and experimenting with bringing stakeholders into the conversations online.
  • Development of organizational social media strategies.
  • 2013 is the year that social media moves from experimentation to planning.
Print Friendly
Send to Kindle


  1. Yes and yes! Each year a group of Jewish professionals gather at the Nonprofit Technology Network’s annual conference (the NTC). Once again we’ll be bringing the group together for learning and socializing together. It’s a fantastic way to learn not only from other Jewish professionals but from the wider nonprofit field. Plus, they have ice cream bars in the mid-afternoon break and much fun throughout the conference. Learn more at http://www.nten.org/ntc and let me know if you’re coming so I can keep you posted on our gathering. Lisa@see3.com

    And Debra, I think the NTC was the first time we met face to face… do you recall what year that was? New Orleans?

More in Using Technology Wisely
The Facebook Ladder of Engagement

Engagement leads to trust, which leads to results by John Haydon Facebook is about friendships. It’s about reconnecting with old...