Limmud, the international network of Jewish learning communities, unveiled its new organisational logo at the closing gala of its flagship conference in Birmingham last week. This new brand identity, which will be rolled out in early 2017, expresses the dynamism and vibrancy of Limmud’s expanding international family. In 2006, there were eight Limmud communities outside the United Kingdom. Today, there are 84 Limmud communities, in 44 countries on six continents.
“The Limmud model, our values and our exuberance ignite Jewish curiosity,” said Limmud Chair David Hoffman, a commercial barrister. “Founded in the UK, Limmud has touched something deep in Jewish communities the world over. Jews from Buenos Aires to Beijing, Moscow to Miami, and Vienna to Vancouver, to name a few, have enthusiastically embraced Limmud. Our new emblem makes a statement that we are one organisation, while preserving the unique identity and character of each individual Limmud community.”
In keeping with Limmud tradition, a volunteer team of marketing and design professionals, headed by Limmud Trustee Karen Radkowsky, oversaw the process. They solicited proposals from eight design firms on three continents. Limmud activists from all over the world then provided input and feedback, upon which the Board made the final decision. The final design was created by Jerusalem designer Ira Ginzburg, who has now done work for both Limmud and Limmud FSU as well as Pardes, Keren Hayesod, and other organizations.
“The spiral of the logo conveys movement and sharing, while the multicolours reflect Limmud’s diversity across the Jewish spectrum,” Radkowsky said. “The shape is also suggestive of the letters ‘L’ and ‘Lamed,’ symbolising the word Limmud (learning) in English and Hebrew.”
“Our new logo signifies the unity Limmud brings to the Jewish world,” said Limmud Chief Exec Eli Ovits. “And, it captures the energy and forward movement as Limmud takes Jews and Jewish communities around the world one step further on their Jewish journeys.”