JDub, the non-profit dedicated to innovative Jewish music, community, and cross-cultural dialogue today announced its adoption of Jewcy.com. Jewcy is a premiere online media outlet devoted to presenting a spectrum of young Jewish discussion on the topics of today.
Jewcy.com launched in 2006 as a for-profit online media outlet and initially made waves with a line of edgy Jewish t-shirts sold on the site. Jewcy maintains 120,000+ unique visitors per month, making it one of the highest trafficked amongst Jewish sites written by and for 18-35 year old Jews and their culturally aware peers.
As a flagship program of JDub’s 501(c)(3) non-profit, JDub’s management team will guide Jewcy to new business opportunities. Day-to-day operations will be overseen by JDub’s Chief Operating Officer, Jacob Harris, and Jewcy’s Editor, Lilit Marcus, who has kept the site alive and updated on a volunteer basis for the past 8 months, will officially join the staff of JDub.
The Jewish Federation of Los Angeles has committed funding to Jewcy, and Repair The World, a new national non-profit created by several of the country’s largest Jewish foundations and dedicated to creating a Jewish social service movement has signed on as a strategic content partner.
“Jewcy is an amazing brand,” said Harris. “We’ve been fans of the site since it began and are very excited to leverage the natural overlap and keep Jewcy thriving and growing. Jewcy’s content is similar to our music catalogue in that it proudly presents very diverse Jewish thoughts, ideas, challenges and struggles in a quality and relevant fashion.”
“In these difficult economic times, we are constantly seeking partnership and collaboration with like-minded organizations,” said Aaron Bisman, JDub’s Chief Executive Officer. “We are creating spaces and experiences without barriers to entry where young people can find their community and interact with it on their own terms, be it through music, blogging, events, or social media. We hope JDub’s adoption of Jewcy can serve as a model for increased efficiency and allow focus to remain where it belongs – on culture, conversation, and real community.”
Jewcy will continue to expand the definition of community through the further integration of their user blog platform and a complete site redesign in 2010. The site already has over 1,000 user bloggers who have the ability to write their own posts, which often fuel conversations and get featured editorial placement.