The Magic Three “I”s of Nonprofit Marketing
INSPIRATION
to touch people, help them envision the amazing possibilities they can be part of. It’s about what they can achieve, not what you need.
IMPACT
to compel people to action, show them the tangible difference they can make in the real world.
INTIMACY
to close the deal, make it personal. Or get a messenger they know and love.
Words of wisdom to end the week; courtesy of Katya Andresen, author of Katya’s Non-profit Marketing Blog. Posted with permission.
Shabbat Shalom from Jerusalem
Inspiring! To quote the late Dr.Charles Levy:
“The purpose of Jewish fundraising is to transform the People of the Checkbook into the People of the Book.” Thank you, e-Jewish Philanthopy for your great posts.
Debby Smith